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A weekly system for founders to book their first (or next) 10 customer conversations a month, in about 30 minutes a day.
Best for: founders, solo consultants, early-stage teams · Plan: Starter or Multichannel · Setup time: about 1 hour, then 30 minutes a day
Why founders win on LinkedIn#
- Buyers reply to founders more than to SDRs. You carry authority and context.
- Your profile and posts work as social proof before you even message.
- Early on, every conversation also teaches you something about your market.
The weekly system#
| Day | 30-minute task |
|---|---|
| Monday | Post one insight from last week's conversations. Import 50 new ICP prospects. |
| Tuesday | Answer every Inbox reply. Book calls. |
| Wednesday | Comment thoughtfully on 5 prospects' posts. Import people who engaged with your Monday post. |
| Thursday | Answer replies. Review campaign Reports. |
| Friday | Update stages (Interested / Meeting). Write next week's post from the calls you had. |
Prosyo runs the outreach. You spend your time on conversations and content.
1. Fix your profile first (15 minutes)#
- Headline: who you help + the outcome, not your job title. "Helping B2B SaaS founders book 20 demos a month without SDRs" beats "CEO at Acme".
- Banner: one line on what you do, plus proof.
- Featured: a case study, a demo video or a free resource.
- About: the problem, who you help, how, and proof, in that order.
2. Two lists, two campaigns#
| Campaign | List | Sequence |
|---|---|---|
| A: Cold ICP | 50 new ICP prospects a week from Sales Navigator | LinkedIn-first ABM |
| B: Warm engagers | People who liked or commented on your posts (import post engagers) | Short and warm, below |
Warm engagers sequence#
Connection request
Thanks for engaging with my post on [topic], {{first_name|there}}. Would be great to connect.Message 1
Appreciate you connecting, {{first_name|there}}. Out of curiosity, what made the post resonate? Is [topic] something you're dealing with at {{company_name|your company}}?Message 2 (after 4 days)
I'm talking to a handful of {{title|leaders}}s about how they handle [problem]. Not a pitch, I'm genuinely learning. Would you be open to a 15-minute chat? {{calendar_link}}3. The founder message formula#
- Relevant opener. Something about them, not you.
- One-line reason you're reaching out.
- A question, not a meeting ask, in message 1.
- Sign off as a founder, not as a company.
Bad: "Hi, I'm the CEO of Acme, an AI-powered platform that…" Good: "Hi Alex, you mentioned hiring SDRs is slow. I built something for exactly that after running sales at two startups. How are you handling it now?"
4. Settings#
- Cautious limits for 2 weeks, then Recommended
- Working hours: your prospects' business hours, with Timezone set to theirs
- Turn off remaining steps when they reply: on
- Cancel an invitation if not accepted till: on. For campaign A, use the same 7 days as the wait in the LinkedIn-first ABM sequence. For campaign B, 14 days is fine: a message waits until the person accepts, and is skipped once the invite is withdrawn.
5. Track what matters#
Each Friday, check:
- Conversations started (replies), not messages sent
- Meetings booked (people moved to Meeting)
- What people said: paste the replies you want to review into SalesGPT (1 credit per message) and ask "Summarize the objections in these replies"
Turn the best insight into Monday's post. That's the flywheel: conversations → content → engagers → conversations.
Common mistakes#
- Delegating too early. The first 20 customers teach you what to sell. Keep talking to them yourself.
- Posting without outreach, or outreach without posting. The two work together.
- Hiding the founder. "I built this because…" beats a polished company pitch.
- Tracking sends instead of conversations. Count replies and meetings.
When to hire your first SDR#
Hire when you have: a repeatable sequence with a 10%+ reply rate, clear objection handling, and more positive replies than you can answer. Starter and Multichannel have one login, so move to Agency / Team to give them their own login, LinkedIn account and mailbox. Then copy your best campaign with Campaigns → New campaign → Copy a campaign. See Team seats.
Tools used in this playbook#
Optimize your profile · Post engagement · SalesGPT · SaaS GTM
