Playbook: Hiring-signal outreach

Target companies that are hiring for the problem you solve. A job post is a public statement of pain and budget.

Best for: SaaS, agencies, recruiting, outsourcing · Plan: any · Setup time: about 30 minutes

Why it works#

When a company posts a job for "SDR", "RevOps Manager" or "Content Marketer", it's telling you:

1. they have the problem your product solves,
2. they have budget for it,
3. someone senior is thinking about it right now.

Signals by offer#

1. Build the list#

1. On LinkedIn Jobs, search for the role, for example "SDR", and filter by location, date posted (past week) and company size.
2. Note the companies. Many teams keep a simple spreadsheet: company, job title, job URL.
3. In Sales Navigator, find the hiring manager (the title in the table above) at each company.
4. Import them into a list: "Hiring signal – SDR – [week]".
5. Create a custom field hiring_role in Settings → Custom fields and fill it with the role they're hiring for: map a column to it when you import a CSV, or edit it in each person's side panel.

2. Sequence#

Copy#

Connection request

Hi {{first_name|there}}, saw {{company_name|your team}} is hiring a {{custom.hiring_role|new team member}}. Building the same function is what I spend my days on. Would be good to connect.

LinkedIn message 1

Thanks for connecting, {{first_name|there}}. Quick question on the {{custom.hiring_role|new}} role: is the goal to add capacity, or to fix something that isn't working today?

Email

Subject: {{custom.hiring_role|new hire}} at {{company_name|your team}}

Hi {{first_name|there}},

Noticed the {{custom.hiring_role|open}} role. Hiring usually takes 60–90 days, and ramping another 90.

Some teams use us to get results in the meantime, or to make the new hire productive from day one.

Worth a 15-minute chat before you make the hire?

{{sender.first_name}}

LinkedIn message 2

{{first_name|Hi}}, no pressure at all. If it helps, I can share what a strong first 90 days looks like for a {{custom.hiring_role|new hire}} in this role. Happy to send it over.

3. Rules#

• Never criticize their hiring ("you don't need to hire").
• Position as "in the meantime" or "make the hire succeed".
• Move fast. Job posts go stale in 3–4 weeks.

Settings#

Recommended limits · Cancel an invitation if not accepted till on, 7 days (the same as the wait in step 3) · Turn off remaining steps when they reply on.

Metrics to watch#

Tools used in this playbook#

Custom triggers · Custom fields · Recruitment playbook · B2B service providers