Free GTM skills for Claude, Codex and every AI agent

ABM account plan

You run account-based marketing or sales on a short list of named accounts.

You get ABM tiers · Account insight and value hypothesis · Play plan by stage

--skill abm-account-plan2 min read

Account research brief

You need to research a target company before outreach, a first call or an account plan.

You get One-page account brief · Trigger events with sources · Three outreach angles

--skill account-research-brief4 min read

Account tiering

You need to decide which accounts get the most effort.

You get Tiered account list · Score breakdown · Effort rules per tier

--skill account-tiering3 min read

AEO answer optimizer

You want your brand recommended and cited by AI assistants and answer engines (ChatGPT, Claude, Gemini, Perplexity, AI Overviews).

You get Question map · Current answer audit · Page rewrites

--skill aeo-answer-optimizer3 min read

Break-up email

You want to close the loop with a prospect who has not replied after several touches, or a deal that went silent.

You get Break-up email · One-word reply option · Nurture next step

--skill breakup-email2 min read

Buyer persona builder

You need B2B buyer personas that sales and marketing will actually use: before writing outreach to a new title, when messaging feels generic, or when a…

You get One persona card per role · Message angles · Do-not-say list

--skill buyer-persona-builder3 min read

Buying committee mapper

A B2B deal or target account needs more than one contact.

You get Committee map · Coverage score · Multi-threading plan

--skill buying-committee-mapper2 min read

Enablement & Leadership

Call coaching scorecard

A manager or rep wants feedback on sales calls.

You get Scorecard · Quoted moments · One focus skill

--skill call-coaching-scorecard3 min read

Campaign performance analyzer

You need to understand how outbound campaigns are performing and what to change.

You get Funnel per campaign · Diagnosis · Benchmarks

--skill campaign-performance-analyzer3 min read

Case study writer

You need a B2B customer case study or success story that sales can use.

You get Interview guide · Full case study · Sales one-pager

--skill case-study-writer2 min read

Closed-lost reactivation

You want to revive closed-lost deals and old opportunities.

You get Prioritised reactivation list · What changed per deal · Reactivation messages

--skill closed-lost-reactivation2 min read

Cold call script

You need a B2B cold call script or talk track.

You get Call script · Objection responses · One-page call card

--skill cold-call-script3 min read

Cold email sequence

You need a complete cold email sequence (cadence) for a campaign.

You get Full sequence with timing · All emails and subject lines · Exit rules

--skill cold-email-sequence4 min read

Comparison page writer

You need a comparison or alternatives page that ranks and converts.

You get Full comparison page · Criteria table · FAQ with schema

--skill comparison-page-writer2 min read

Competitive battlecard

Reps need a one-page battlecard to win against a specific competitor.

You get One-page battlecard · Objection responses · Landmine questions

--skill competitive-battlecard2 min read

Competitor teardown

You need to understand a competitor well enough to beat them: a deal is going head to head, a new competitor appeared, positioning needs a refresh,…

You get Competitor teardown · Where to compete and avoid · Win themes

--skill competitor-teardown3 min read

CRM hygiene audit

CRM data is messy and reports cannot be trusted.

You get Issue inventory with counts · Impact ranking · Cleanup plan

--skill crm-hygiene-audit2 min read

Discovery call prep

You have a discovery or first sales call coming up and want to run it well.

You get One-page call plan · Question list · Next-step ask

--skill discovery-call-prep3 min read

Deliverability

Domain warm-up plan

You set up new domains or mailboxes for cold email and need a warm-up plan.

You get Setup checklist · Week-by-week ramp · Health gates

--skill domain-warmup-plan2 min read

Email copy review

You want an honest review of outreach copy before sending.

You get Scorecard · Line-by-line notes · Rewrite

--skill email-copy-review3 min read

Event follow-up

You need to turn a conference, trade show, webinar or roundtable into pipeline.

You get Pre-event outreach · Lead groups · Follow-up messages by group

--skill event-follow-up2 min read

Expansion opportunity finder

You want to grow revenue from existing customers.

You get Scored expansion list · Whitespace map · Evidence per account

--skill expansion-opportunity-finder2 min read

First line personalization

You need personalised first lines (icebreakers) for cold emails or LinkedIn messages at scale.

You get One opener per lead · Source per line · Quality grade

--skill first-line-personalization2 min read

Follow-up email writer

You need to follow up after no reply, after a meeting, after a proposal or after a prospect went quiet.

You get Diagnosis · Follow-up email · Next step if no reply

--skill follow-up-email-writer2 min read

Funding signal outreach

A target company announces a funding round, acquisition or major investment and you want to reach out.

You get Use-of-funds map · Contact and timing · Outreach sequence

--skill funding-signal-outreach2 min read

Hiring signal outreach

A target company is hiring for roles your product supports or replaces.

You get Signal verdict · Pain map from the listing · Contact choice

--skill hiring-signal-outreach2 min read

Job change plays

A contact changes jobs: a champion or happy user joins a new company, a new leader starts at a target account, or a key contact leaves…

You get Play choice · Messages with timing · Account risk note

--skill job-change-plays3 min read

Lead list builder

You need a B2B lead list for outbound.

You get Segmented lead list · Filter recipe · Exclusion report

--skill lead-list-builder3 min read

Lead magnet builder

You need a B2B lead magnet that attracts real buyers, not just downloads.

You get Lead magnet concept and draft · Landing page copy · Follow-up sequence

--skill lead-magnet-builder2 min read

Lead scoring model

You need a lead scoring model that sales trusts: inbound leads pile up unworked, marketing and sales argue about MQL quality, or reps chase the wrong…

You get Fit and engagement scoring tables · Handoff threshold · SLA

--skill lead-scoring-model3 min read

LinkedIn comment strategy

You want to use LinkedIn comments to get noticed by target buyers before reaching out.

You get Who to follow · Daily routine · Comment drafts

--skill linkedin-comment-strategy2 min read

LinkedIn connection note

You need LinkedIn connection request notes that get accepted.

You get Connection note variants · No-note recommendation where better

--skill linkedin-connection-note2 min read

LinkedIn post writer

You need LinkedIn posts that build pipeline, not just likes.

You get Post drafts in two or three formats · Hooks · Content plan

--skill linkedin-post-writer4 min read

LinkedIn profile optimizer

A seller, founder or SDR needs a LinkedIn profile that converts prospects instead of reading like a resume.

You get New headline options · About section · Featured and banner plan

--skill linkedin-profile-optimizer3 min read

List cleaning

A prospect or contact list needs cleaning before outreach or import.

You get Clean send-ready list · Cleaning report · Rows needing review

--skill list-cleaning3 min read

Lookalike account finder

You want more accounts like your best customers.

You get Ranked lookalike accounts · Match reasons · Reference customer per account

--skill lookalike-account-finder2 min read

Meeting booking reply

A prospect shows interest and you need to turn it into a booked, confirmed meeting.

You get Booking reply · Calendar invite · Confirmation

--skill meeting-booking-reply2 min read

Messaging matrix

One message does not fit every buyer and you need messaging by persona, industry or stage.

You get Persona by message matrix · Ready-to-use lines per channel · Words to use and avoid

--skill messaging-matrix2 min read

Multichannel cadence

You need an outbound cadence that combines email, LinkedIn, phone and video so each touch builds on the last.

You get Day-by-day cadence · Copy per touch · Capacity plan

--skill multichannel-cadence4 min read

Mutual action plan

A B2B deal needs a shared plan to get from evaluation to signature and go-live.

You get Mutual action plan · Critical path · Champion email

--skill mutual-action-plan3 min read

No-show recovery

A prospect misses a booked meeting or keeps rescheduling.

You get No-show sequence · Rebooking message · Diagnosis and fixes

--skill no-show-recovery2 min read

Objection handler

A prospect raises an objection in a reply, on a call or in a deal.

You get Diagnosis · Response per channel · Objection library entry

--skill objection-handler4 min read

Outbound A/B test

You want to test what works in outbound instead of guessing.

You get Test plan with hypothesis · Sample size and split · Decision rule

--skill outbound-ab-test2 min read

Outbound math

You need to turn a revenue or pipeline target into outbound activity.

You get Reverse funnel · Activity per rep per day · Headcount need

--skill outbound-math2 min read

Pipeline review

A manager or founder needs to review the sales pipeline and forecast.

You get Coverage and health summary · Deal risk table · Forecast

--skill pipeline-review3 min read

Post engagement outreach

People engage with LinkedIn posts (yours, your team's, a competitor's or an industry voice's) and you want to turn that engagement into conversations.

You get Filtered and ranked engagers · Connection notes · Follow-up messages

--skill post-engagement-outreach2 min read

Proposal follow-up

A proposal or quote has been sent and the buyer has gone quiet or is stalling.

You get Stall diagnosis · Follow-up sequence · Escalation and close plan

--skill proposal-follow-up2 min read

Prospect research brief

You need to research a specific person before reaching out or meeting them.

You get Person brief · Sourced hooks · Email opener

--skill prospect-research-brief3 min read

Referral ask

You want introductions and referrals from happy customers, partners or your network.

You get Who to ask and when · Specific ask · Forwardable blurb

--skill referral-ask2 min read

Enablement & Leadership

SDR onboarding plan

You hire SDRs or BDRs and need them productive fast.

You get Week-by-week plan · Certification gates · Ramp targets

--skill sdr-onboarding-plan3 min read

Deliverability

Sending capacity planner

You need to know how many mailboxes, domains and LinkedIn accounts a meeting target requires, or how much a team can safely send.

You get Contacts and sends needed · Mailboxes domains and accounts needed · Ramp timeline

--skill sending-capacity-planner2 min read

SEO content brief

You need a B2B SEO content brief that a writer can turn into a page that ranks and converts.

You get Content brief · Outline with headings · Questions and entities

--skill seo-content-brief3 min read

Social selling routine

A seller or founder wants a repeatable daily LinkedIn social selling routine that fits in 30-45 minutes.

You get Daily routine · Weekly plan · Targets

--skill social-selling-routine2 min read

Deliverability

SPF, DKIM and DMARC setup

You need to set up or fix SPF, DKIM and DMARC for a sending domain.

You get Sender inventory · Exact DNS records · DMARC rollout plan

--skill email-authentication-setup3 min read

Subject line writer

You need cold email subject lines that get opened and do not look like marketing.

You get Subject line options by pattern · Risk notes · Test plan

--skill subject-line-writer2 min read

TAM, SAM and SOM calculator

You need a credible market size for a B2B product: a board or investor deck, territory planning, deciding which segment to attack, or checking whether outbound…

You get Bottom-up TAM SAM SOM · Assumption table · Accounts per segment

--skill tam-calculator3 min read

Value proposition builder

You need a sharp B2B value proposition.

You get One-liner · Value paragraph · Three pillars with proof

--skill value-proposition-builder3 min read

Video prospecting script

You want to use short personalised videos in outbound.

You get Video script with screen directions · Thumbnail idea · Carrier email

--skill video-prospecting-script2 min read

Voicemail and voice note script

You need sales voicemails and LinkedIn voice notes that get remembered.

You get Voicemail scripts · Voice note scripts · Delivery tips

--skill voicemail-script2 min read

Website visitor follow-up

You know which companies visited your website and want to follow up without being creepy.

You get Ranked visitor accounts · Contact per account · Topic-matched outreach

--skill website-visitor-follow-up2 min read