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Messaging matrix Claude skill
Use this when the same pitch goes to a CFO, a team lead and an engineer. It produces a matrix that keeps the core value proposition but changes the pain, proof and words for each reader.
- 4-step play
- 3 guardrails
- 1 file
- Human approval built in
Use it when one message does not fit every buyer and you need messaging by persona, industry or stage.
Then just ask your agent
“Build a messaging matrix for CFO, Controller and AP Manager from our value prop.”
Watch it work
One request in, expert work out
What happens when you ask your agent with this skill installed. Every step below comes straight from the skill.
You
Build a messaging matrix for CFO, Controller and AP Manager from our value prop.
Loaded skill
messaging-matrix- Build the grid
- Pick the lead pillar per persona
- Write the lines
- Add industry or stage variants only when they change the pain
Persona by message matrix · Ready-to-use lines per channel · Words to use and avoid
Ready for your review. Nothing is sent or changed until you approve.
- 4Steps in the play
- 3Guardrails
- 1Files in the skill
- 2 minTo read it all
What good looks like
- Every persona row has a different first sentence.
- Proof is matched to persona.
- The matrix fits on one page; reps actually use it.
What you bring
- Value proposition
- Personas
- Proof points
What you get
- Persona by message matrix
- Ready-to-use lines per channel
- Words to use and avoid
name:messaging-matrix
description:Use this skill when one message does not fit every buyer and you need messaging by persona, industry or stage: "build a messaging matrix", "tailor our pitch for each persona", "different messages for CFO…
Use this when the same pitch goes to a CFO, a team lead and an engineer. It produces a matrix that keeps the core value proposition but changes the pain, proof and words for each reader.
Inputs
- The core value proposition and pillars.
- Personas (economic buyer, champion, user, technical evaluator).
- Proof points, tagged by what they prove.
The play
1. Build the grid
Rows are personas; columns are:
| Column | What goes in |
|---|---|
| Measured on | The metric they own |
| Top pain | The pain in their words |
| Outcome | The result they want |
| Pillar to lead with | Which of your pillars fits best |
| Proof | The proof point that persuades this role |
| Objection | Their most likely pushback and the answer |
| Use | Words that resonate |
| Avoid | Words that make them tune out |
2. Pick the lead pillar per persona
A CFO hears cost and risk; a team lead hears time and quality; an engineer hears how it works and what it touches. Same product, different first sentence.
3. Write the lines
Per persona: an email opener, a LinkedIn opener, a 20-second call opener and a landing page headline. Lines reuse the matrix words exactly.
4. Add industry or stage variants only when they change the pain
A variant earns a row when the pain or the proof genuinely differs (healthcare compliance, a seed-stage team without a RevOps person). Otherwise, the persona row is enough.
Example row
| Persona | Measured on | Top pain | Outcome | Lead pillar | Proof | Objection → answer | Use | Avoid |
|---|---|---|---|---|---|---|---|---|
| CFO | Close time, audit findings, headcount cost | "We hire analysts to do reconciliation" | 5-day close without new hires | Automation of reconciliation | Contoso: 9 → 4 days, one analyst redeployed | "Another tool to buy" → replaces 2 tools and manual hours | close, audit trail, headcount | revolutionary, synergy, seamless |
Lines for the CFO:
- Email: "Most finance teams your size close in 8-10 days, and most of it is reconciliation."
- Call: "I work with CFOs who’d rather not hire another analyst to get to a 5-day close."
- Landing page: "A 5-day close, without another analyst."
What good looks like
- Every persona row has a different first sentence.
- Proof is matched to persona.
- The matrix fits on one page; reps actually use it.
- The common mistake is building a 12-column matrix for 15 micro-segments that nobody opens again.
Rules
- MUST keep the core value proposition consistent across rows.
- MUST use only approved proof points.
- NEVER create rows for segments without distinct pains.
Example prompts
- "Build a messaging matrix for CFO, Controller and AP Manager from our value prop."
- "Our SDRs use the same pitch for everyone. Create persona lines for email and LinkedIn."
- "Add healthcare and fintech variants to our messaging matrix where they truly differ."
Try it
Ask your agent like this
Once the skill is installed, plain requests like these load it automatically. Swap in your own company, buyer and numbers.
-
“Build a messaging matrix for CFO, Controller and AP Manager from our value prop.”
-
“Our SDRs use the same pitch for everyone. Create persona lines for email and LinkedIn.”
-
“Add healthcare and fintech variants to our messaging matrix where they truly differ.”
What does the Messaging matrix skill do?
Use this when the same pitch goes to a CFO, a team lead and an engineer. It produces a matrix that keeps the core value proposition but changes the pain, proof and words for each reader. You get: persona by message matrix, ready-to-use lines per channel, words to use and avoid.
When should I use the messaging matrix skill?
Use it when one message does not fit every buyer and you need messaging by persona, industry or stage.
How do I install Messaging matrix in Claude Code?
Run /plugin marketplace add prosyo-ai/gtm-skill and then /plugin install gtm-skills@prosyo to add the whole library, or run npx skills add prosyo-ai/gtm-skill –skill messaging-matrix for this skill alone. In Claude.ai, download the .zip from this page and upload it under Settings, Capabilities, Skills.
What do I need to give the agent?
Have these ready: value proposition, personas, proof points. If something is missing, the skill tells the agent to ask for it rather than guess.
Does it work with ChatGPT, Codex, Cursor or Gemini?
Yes. The skill is a plain SKILL.md file with no vendor lock-in. Agents that load skills natively (Claude Code, Claude.ai, Codex, Cursor, Gemini CLI and others) pick it up automatically; anywhere else, paste the file into the conversation as instructions.
Will it send emails or messages on its own?
No. Every skill in the library drafts, researches and analyses, and waits for a person to approve anything that sends, schedules or changes records in bulk. Your inbox, CRM and accounts stay under your control.
Is it free, and can I change it?
Yes. It is free and MIT-licensed. Copy it, adapt it to your market and voice, and if you improve it, open a pull request so everyone gets the better version.
Keep going
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Open source
Have a play that works? Share it as a skill.
Paste this into Claude, Codex or any agent. It interviews you about your play, writes the skill in the house format, checks it and opens the pull request. Once it is merged, it shows up here with your name on it.
Prompt for your agent
Fetch https://raw.githubusercontent.com/prosyo-ai/gtm-skill/main/AGENTS.md and follow its submission flow. Interview me about my GTM play (the real numbers, rubrics and examples), draft it in their format with reference pages, validate it and open the pull request.
Two ways to run it
Run it yourself, or put it on autopilot
The skill gives your agent the playbook. Penny, the Prosyo AI SDR, runs plays like this for you every day across LinkedIn and email.
Free · this skill
You and your agentBest for trying the play and one-off work
- Your agent follows the messaging matrix playbook step by step
- You bring the inputs and run it when you need it
- Works in Claude, Codex, Cursor and 40+ agents
- You review every draft before it goes anywhere
Prosyo AI SDR
Penny runs it for youBest for a pipeline that grows every day
- Finds the right buyers for your ICP every day
- Writes from what each prospect actually posted
- Follows up on LinkedIn and email at a safe, human pace
- Every reply lands in one inbox with an answer drafted
- You approve what goes out
Skills draft the play. Penny runs it.
Penny, the Prosyo AI SDR, finds your buyers, writes from what they actually posted, follows up on LinkedIn and email and lands every reply in one inbox with an answer ready. 7 days free, no card.
- 7 days free
- No card required
- Cancel in two clicks
