Deals & PipelinePopular
Deal qualification (MEDDICC)
You need to qualify a B2B deal or check its health.
You get MEDDICC scorecard · Confirmed vs assumed · Gap list
Closed-lost reactivation Claude skill
Use this when pipeline is thin or each quarter. Lost deals already know you, already have the problem and often lost on timing; reopening them costs far less than finding new ones.
- 5-step play
- 4 guardrails
- 1 file
- Human approval built in
Use it when you want to revive closed-lost deals and old opportunities.
Then just ask your agent
“Here are 120 closed-lost deals from the last 18 months. Which should we reopen and with what?”
Watch it work
One request in, expert work out
What happens when you ask your agent with this skill installed. Every step below comes straight from the skill.
You
Here are 120 closed-lost deals from the last 18 months. Which should we reopen and with what?
Loaded skill
closed-lost-reactivation- Filter by reason and timing
- Score each deal
- Lead with what changed
- Pick the contact
- Write short and honest
Prioritised reactivation list · What changed per deal · Reactivation messages
Ready for your review. Nothing is sent or changed until you approve.
- 5Steps in the play
- 4Guardrails
- 1Files in the skill
- 2 minTo read it all
What good looks like
- Every message names a specific change.
- Deals lost to a competitor are approached near the end of the competitor's likely contract term, not a month after signing.
- The common mistake is re-sending the original pitch with "circling back" on top, which reminds the buyer why they said no.
What you bring
- Closed-lost deals with reasons and dates
- What changed since
- Current triggers
What you get
- Prioritised reactivation list
- What changed per deal
- Reactivation messages
name:closed-lost-reactivation
description:Use this skill when you want to revive closed-lost deals and old opportunities: "re-engage lost deals", "win back closed lost opportunities", "reactivation campaign", "which lost deals should we try again". Filters lost deals by…
Use this when pipeline is thin or each quarter. Lost deals already know you, already have the problem and often lost on timing; reopening them costs far less than finding new ones.
Inputs
- Closed-lost deals from the last 3-24 months: reason, stage lost, contacts, notes, competitor chosen.
- What changed on your side since: product releases, new pricing or packages, new proof.
- Current triggers at those accounts: new leaders, funding, hiring, the competitor’s contract term ending.
The play
1. Filter by reason and timing
| Lost reason | Reopen when | Angle |
|---|---|---|
| Timing / no priority | 3-6 months later, or a trigger fires | "Is it a priority now?" |
| Budget | New fiscal year or funding | New budget, phasing options |
| Chose a competitor | 9-12 months later, before their renewal | Check-in on how it’s going |
| Product gap | When the gap ships | "You asked for X; it’s live" |
| No decision / went dark | 3-4 months later | New proof, fresh angle |
| Bad fit | Only if their situation changed | Usually leave it |
2. Score each deal
Priority = how far it got (later stage = higher) + new trigger present + the lost reason has been resolved + contacts still in role.
3. Lead with what changed
The message must answer "why talk again now?". Something changed: their situation (new leader, growth), your product (the missing feature), or the market (a new requirement).
4. Pick the contact
The original champion if still there; if they left, the new person in the role (and run a job-change play on the champion).
5. Write short and honest
Hi Priya, when we spoke in March, multi-entity support was the deal-breaker. It went live last month, and Contoso is running four entities on it. Worth a fresh look, or has the team moved on?
What good looks like
- Every message names a specific change.
- Deals lost to a competitor are approached near the end of the competitor’s likely contract term, not a month after signing.
- The common mistake is re-sending the original pitch with "circling back" on top, which reminds the buyer why they said no.
Rules
- MUST name what changed in every reactivation message.
- MUST check contacts are still in role and have not opted out.
- NEVER disparage the competitor they chose.
- NEVER misstate the reason they gave for saying no.
Example prompts
- "Here are 120 closed-lost deals from the last 18 months. Which should we reopen and with what?"
- "We just shipped SSO. Write messages to every deal we lost because of it."
- "Plan a quarterly closed-lost reactivation play."
Try it
Ask your agent like this
Once the skill is installed, plain requests like these load it automatically. Swap in your own company, buyer and numbers.
-
“Here are 120 closed-lost deals from the last 18 months. Which should we reopen and with what?”
-
“We just shipped SSO. Write messages to every deal we lost because of it.”
-
“Plan a quarterly closed-lost reactivation play.”
What does the Closed-lost reactivation skill do?
Use this when pipeline is thin or each quarter. Lost deals already know you, already have the problem and often lost on timing; reopening them costs far less than finding new ones. You get: prioritised reactivation list, what changed per deal, reactivation messages.
When should I use the closed-lost reactivation skill?
Use it when you want to revive closed-lost deals and old opportunities.
How do I install Closed-lost reactivation in Claude Code?
Run /plugin marketplace add prosyo-ai/gtm-skill and then /plugin install gtm-skills@prosyo to add the whole library, or run npx skills add prosyo-ai/gtm-skill –skill closed-lost-reactivation for this skill alone. In Claude.ai, download the .zip from this page and upload it under Settings, Capabilities, Skills.
What do I need to give the agent?
Have these ready: closed-lost deals with reasons and dates, what changed since, current triggers. If something is missing, the skill tells the agent to ask for it rather than guess.
Does it work with ChatGPT, Codex, Cursor or Gemini?
Yes. The skill is a plain SKILL.md file with no vendor lock-in. Agents that load skills natively (Claude Code, Claude.ai, Codex, Cursor, Gemini CLI and others) pick it up automatically; anywhere else, paste the file into the conversation as instructions.
Will it send emails or messages on its own?
No. Every skill in the library drafts, researches and analyses, and waits for a person to approve anything that sends, schedules or changes records in bulk. Your inbox, CRM and accounts stay under your control.
Is it free, and can I change it?
Yes. It is free and MIT-licensed. Copy it, adapt it to your market and voice, and if you improve it, open a pull request so everyone gets the better version.
Keep going
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Open source
Have a play that works? Share it as a skill.
Paste this into Claude, Codex or any agent. It interviews you about your play, writes the skill in the house format, checks it and opens the pull request. Once it is merged, it shows up here with your name on it.
Prompt for your agent
Fetch https://raw.githubusercontent.com/prosyo-ai/gtm-skill/main/AGENTS.md and follow its submission flow. Interview me about my GTM play (the real numbers, rubrics and examples), draft it in their format with reference pages, validate it and open the pull request.
Two ways to run it
Run it yourself, or put it on autopilot
The skill gives your agent the playbook. Penny, the Prosyo AI SDR, runs plays like this for you every day across LinkedIn and email.
Free · this skill
You and your agentBest for trying the play and one-off work
- Your agent follows the closed-lost reactivation playbook step by step
- You bring the inputs and run it when you need it
- Works in Claude, Codex, Cursor and 40+ agents
- You review every draft before it goes anywhere
Prosyo AI SDR
Penny runs it for youBest for a pipeline that grows every day
- Finds the right buyers for your ICP every day
- Writes from what each prospect actually posted
- Follows up on LinkedIn and email at a safe, human pace
- Every reply lands in one inbox with an answer drafted
- You approve what goes out
Skills draft the play. Penny runs it.
Penny, the Prosyo AI SDR, finds your buyers, writes from what they actually posted, follows up on LinkedIn and email and lands every reply in one inbox with an answer ready. 7 days free, no card.
- 7 days free
- No card required
- Cancel in two clicks
