Cold call script Claude skill

Use this before a calling block. It produces a talk track that sounds like a person, not a reading, and that gets to a decision (meeting or no) in under three minutes.

Inputs

• Persona and the problem.
• Offer and one strong proof point.
• Trigger or prior touch (an email they may have seen).

The play

1. Opener: honest and short

Name yourself, acknowledge the interruption, give the reason in one sentence, ask for 30 seconds.

"Hi Maya, it’s Sam from Acme. This is a cold call, so feel free to hang up, but can I tell you why I called and you decide if it’s worth a minute?"

Permission-based openers convert better than pretending the call is expected.

2. Problem statement: the reason

One or two sentences about a problem people in their role usually have, with a peer reference. End with a question.

"I work with finance leads at companies your size. Most tell me close takes 8 to 10 days because approvals sit in inboxes the last week of the month. Is that true for you, or have you solved it?"

3. Discovery: two or three questions

Ask, listen, follow the answer. Good questions are about their current process and its cost: "How long does close take today?", "Where does it get stuck?", "What happens when it runs late?"

4. The ask

If there is a problem: "Contoso was at 9 days and now closes in 4. Worth 20 minutes next week to see if the same thing would work for you? Tuesday or Thursday?" If there is no problem: thank them, ask who else might feel it, and leave.

5. Brush-offs

Read references/call-objections.md for responses to the ten most common brush-offs. The principle: acknowledge, ask one question, then respect the answer.

One-page call card

Opener: <permission line>
Reason: <problem + peer>  →  "Is that true for you?"
Questions: 1. <current process>  2. <where it breaks>  3. <cost of it>
Proof: <one line>
Ask: <20 minutes, two time options>
If no: "Who else on your team deals with <problem>?"

What good looks like

• The rep speaks less than 50% of the call.
• A clear outcome every time: meeting, referral, follow-up date, or a no.
• The common mistake is the pitch dump: 90 seconds of features before the prospect has said a word.

Rules

• MUST say who you are and that it is a sales call when asked.
• MUST respect do-not-call lists and local calling rules and hours.
• NEVER pretend to know the prospect or reference a conversation that did not happen.
• NEVER keep pushing after a clear no.

Example prompts

• "Write a cold call script for IT directors at hospitals. We sell device management."
• "Prep me for 40 calls tomorrow to people who were sent our email last week."
• "Give me responses to ‘just send me an email’ and ‘we’re all set’."

Pattern: acknowledge → one question → respect the answer.

Voicemail after a no-answer

Under 20 seconds: name, company, one-line reason tied to the email, "I’ll send you a note too", number said twice slowly. Expect few callbacks; the voicemail’s job is to make the next email familiar.

Practice drill (15 minutes)

1. Read the opener aloud five times until it sounds like you.
2. Partner plays the prospect with a random brush-off from the table; respond, then switch.
3. Record one full role-play and listen for: talk ratio, filler words, whether the ask came with two time options.