Multichannel cadence Claude skill

Use this when one channel is not enough. Prospects who see you in two or three places in a short window remember you; the trick is making the touches feel like one conversation rather than an ambush.

Inputs

• Persona and tier.
• Channels available and the sender’s capacity per day on each.
• Offer, proof and the campaign’s central problem.

The play

1. Choose channels by persona

2. Scale effort by tier

• Tier 1: 10-14 touches over 3-4 weeks, 3-4 channels, 1:1 personalization.
• Tier 2: 7-9 touches over 3 weeks, 2-3 channels, segment copy plus a personal line.
• Tier 3: 4-6 touches over 2-3 weeks, 1-2 channels, segment copy.

3. Order the touches

Start where trust is cheapest: a LinkedIn profile view or connection request before the first email makes the email’s sender name familiar. Calls work best right after an email ("I sent you a note on Tuesday about…"). Read references/cadence-templates.md for day-by-day templates per tier.

4. Thread the story

Every touch references the same problem from a new angle: the email names the problem, the LinkedIn message asks a question about it, the call follows up on the email, the video shows a 30-second example.

5. Plan capacity

Count touches per day per sender across all active prospects. A Tier 1 cadence for 50 new accounts a week can mean 80+ tasks a day; cut the number of new accounts before cutting quality.

6. Exit rules

Any reply on any channel stops every automated step on every channel. Bookings at the account stop all cadences at that account.

What good looks like

• A prospect who replies says "I saw your note on LinkedIn too", not "why are you messaging me everywhere?".
• Channel order makes each touch easier: connection, then email, then call referencing the email.
• Task load per rep is realistic and finished daily.
• The common mistake is running separate email and LinkedIn campaigns that each think they own the prospect, sending two unrelated first messages on the same day.

Rules

• MUST stop all channels on a reply in any channel.
• MUST keep each channel inside its safe daily limits.
• MUST respect calling and texting consent rules for the region.
• NEVER send the same message copy across channels.

Example prompts

• "Build a 3-week multichannel cadence for Tier 1 CFO accounts: email, LinkedIn and phone."
• "We have email and LinkedIn only. Design Tier 2 and Tier 3 cadences."
• "How many new accounts a week can 2 SDRs handle on this cadence?"

Tier 1: 21 days, 12 touches

Tier 2: 18 days, 8 touches

Tier 3: 14 days, 5 touches

Daily task math

Tasks per day ≈ new accounts per day × contacts per account × touches per contact ÷ cadence length in days × overlap factor (≈1.0 once running).

Example: 4 Tier 1 accounts a day × 2 contacts × 12 touches ÷ 21 days ≈ 4.6 tasks per day per new-account batch; at steady state with three weeks of overlap, about 100 tasks a day. Too many for one rep alongside calls, so drop to 2-3 new Tier 1 accounts a day.

Cross-channel copy thread

• Email 1: "Teams your size usually lose a week a month to approvals."
• Call: "I sent you a note Tuesday about approvals eating the last week of the month. Is that true for your team?"
• LinkedIn: "Curious, does your close slow down at approvals or at reconciliation?"
• Video: 45 seconds walking through how a peer set a day-3 approval cut-off.