ABM account plan
You run account-based marketing or sales on a short list of named accounts.
You get ABM tiers · Account insight and value hypothesis · Play plan by stage
Event follow-up Claude skill
Use this around any event. Most event leads go cold because follow-up is slow and generic; a fast follow-up that references the real conversation stands out from every other booth.
- 5-step play
- 3 guardrails
- 1 file
- Human approval built in
Use it when you need to turn a conference, trade show, webinar or roundtable into pipeline.
Then just ask your agent
“We had 140 badge scans and 22 real conversations at the summit. Sort them and write the follow-ups.”
Watch it work
One request in, expert work out
What happens when you ask your agent with this skill installed. Every step below comes straight from the skill.
You
We had 140 badge scans and 22 real conversations at the summit. Sort them and write the follow-ups.
Loaded skill
event-follow-up- Before the event: book meetings
- Sort leads within 24 hours
- Reference the conversation
- Time and channel
- Measure
Pre-event outreach · Lead groups · Follow-up messages by group
Ready for your review. Nothing is sent or changed until you approve.
- 5Steps in the play
- 3Guardrails
- 1Files in the skill
- 2 minTo read it all
What good looks like
- Hot leads get a personal message within 24 hours.
- Every message references something real from the event.
- Badge-scan-only leads are not sent sales sequences as if they asked for them.
What you bring
- Event and attendee or lead list
- Conversation notes
- What was presented
What you get
- Pre-event outreach
- Lead groups
- Follow-up messages by group
- Timing plan
name:event-follow-up
description:Use this skill when you need to turn a conference, trade show, webinar or roundtable into pipeline: "follow up with event leads", "post-webinar email", "trade show follow-up sequence", "pre-event outreach to book meetings". Plans…
Use this around any event. Most event leads go cold because follow-up is slow and generic; a fast follow-up that references the real conversation stands out from every other booth.
Inputs
- The event, your presence (booth, talk, sponsor, attendee) and dates.
- Lead list with notes: who you spoke with and about what; webinar registrants and attendees.
- What you presented or demoed.
The play
1. Before the event: book meetings
Two to three weeks before, reach target accounts attending: a short email or LinkedIn message with a reason to meet (a specific session, a private demo, a small dinner). Meetings booked before the event beat badge scans after it.
2. Sort leads within 24 hours
| Group | Who | Follow-up |
|---|---|---|
| Hot | Real conversation about a live need; asked for a next step | Personal email same or next day, meeting proposal |
| Warm | Good conversation, no clear need yet | Personal email within 2 days, useful resource |
| Session | Attended your talk or webinar | Recording, slides, one insight, soft ask |
| Cold | Badge scan, giveaway, no conversation | Light nurture, not sales outreach |
| Registered, did not attend | Webinar no-shows | Recording plus a 3-bullet summary |
3. Reference the conversation
The first line names what you talked about or what they heard: "Good to talk at the booth about your night-shift scheduling problem." Generic "Great to meet you at the event!" emails are indistinguishable from the fifty others in their inbox.
4. Time and channel
Hot leads: email plus LinkedIn connection the same day. Warm: within 48 hours. Session and webinar: within 24 hours while it is fresh. Then a short sequence (3 touches over 2 weeks) for each group.
5. Measure
Meetings booked per event, pipeline per event, cost per meeting. Badge counts are not results.
Example (hot lead)
Subject: night-shift scheduling
Hi Ana, good talking at the booth yesterday about covering night shifts across your three new sites. As promised, here is how Northwind handles cross-site cover; the part on swap approvals is on page 2.
Would Thursday at 10 work for 20 minutes to look at your setup?
What good looks like
- Hot leads get a personal message within 24 hours.
- Every message references something real from the event.
- Badge-scan-only leads are not sent sales sequences as if they asked for them.
- The common mistake is one mass "thanks for visiting our booth" email to every scan, a week later.
Rules
- MUST follow up hot leads within 24 hours.
- MUST respect the consent people gave at the event (badge scans and webinar terms differ by event and region).
- NEVER claim a conversation that did not happen.
Example prompts
- "We had 140 badge scans and 22 real conversations at the summit. Sort them and write the follow-ups."
- "Write pre-event outreach to book meetings with our target accounts attending next month."
- "Write a post-webinar sequence for attendees and no-shows."
Try it
Ask your agent like this
Once the skill is installed, plain requests like these load it automatically. Swap in your own company, buyer and numbers.
-
“We had 140 badge scans and 22 real conversations at the summit. Sort them and write the follow-ups.”
-
“Write pre-event outreach to book meetings with our target accounts attending next month.”
-
“Write a post-webinar sequence for attendees and no-shows.”
What does the Event follow-up skill do?
Use this around any event. Most event leads go cold because follow-up is slow and generic; a fast follow-up that references the real conversation stands out from every other booth. You get: pre-event outreach, lead groups, follow-up messages by group, timing plan.
When should I use the event follow-up skill?
Use it when you need to turn a conference, trade show, webinar or roundtable into pipeline.
How do I install Event follow-up in Claude Code?
Run /plugin marketplace add prosyo-ai/gtm-skill and then /plugin install gtm-skills@prosyo to add the whole library, or run npx skills add prosyo-ai/gtm-skill –skill event-follow-up for this skill alone. In Claude.ai, download the .zip from this page and upload it under Settings, Capabilities, Skills.
What do I need to give the agent?
Have these ready: event and attendee or lead list, conversation notes, what was presented. If something is missing, the skill tells the agent to ask for it rather than guess.
Does it work with ChatGPT, Codex, Cursor or Gemini?
Yes. The skill is a plain SKILL.md file with no vendor lock-in. Agents that load skills natively (Claude Code, Claude.ai, Codex, Cursor, Gemini CLI and others) pick it up automatically; anywhere else, paste the file into the conversation as instructions.
Will it send emails or messages on its own?
No. Every skill in the library drafts, researches and analyses, and waits for a person to approve anything that sends, schedules or changes records in bulk. Your inbox, CRM and accounts stay under your control.
Is it free, and can I change it?
Yes. It is free and MIT-licensed. Copy it, adapt it to your market and voice, and if you improve it, open a pull request so everyone gets the better version.
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Open source
Have a play that works? Share it as a skill.
Paste this into Claude, Codex or any agent. It interviews you about your play, writes the skill in the house format, checks it and opens the pull request. Once it is merged, it shows up here with your name on it.
Prompt for your agent
Fetch https://raw.githubusercontent.com/prosyo-ai/gtm-skill/main/AGENTS.md and follow its submission flow. Interview me about my GTM play (the real numbers, rubrics and examples), draft it in their format with reference pages, validate it and open the pull request.
Two ways to run it
Run it yourself, or put it on autopilot
The skill gives your agent the playbook. Penny, the Prosyo AI SDR, runs plays like this for you every day across LinkedIn and email.
Free · this skill
You and your agentBest for trying the play and one-off work
- Your agent follows the event follow-up playbook step by step
- You bring the inputs and run it when you need it
- Works in Claude, Codex, Cursor and 40+ agents
- You review every draft before it goes anywhere
Prosyo AI SDR
Penny runs it for youBest for a pipeline that grows every day
- Finds the right buyers for your ICP every day
- Writes from what each prospect actually posted
- Follows up on LinkedIn and email at a safe, human pace
- Every reply lands in one inbox with an answer drafted
- You approve what goes out
Skills draft the play. Penny runs it.
Penny, the Prosyo AI SDR, finds your buyers, writes from what they actually posted, follows up on LinkedIn and email and lands every reply in one inbox with an answer ready. 7 days free, no card.
- 7 days free
- No card required
- Cancel in two clicks
