Event follow-up
You need to turn a conference, trade show, webinar or roundtable into pipeline.
You get Pre-event outreach · Lead groups · Follow-up messages by group
ABM account plan Claude skill
Use this when a small number of accounts are worth a coordinated effort. ABM works when sales and marketing run one plan per account (or cluster) with the same message, not when marketing runs ads at a list.
- 5-step play
- 3 guardrails
- 2 files
- Human approval built in
Use it when you run account-based marketing or sales on a short list of named accounts.
Then just ask your agent
“Build a 1:1 ABM plan for our 10 enterprise targets in logistics.”
Watch it work
One request in, expert work out
What happens when you ask your agent with this skill installed. Every step below comes straight from the skill.
You
Build a 1:1 ABM plan for our 10 enterprise targets in logistics.
Loaded skill
abm-account-plan- Tier the program
- Map the buying group
- Write the account insight
- Plan plays by stage
- Measure what matters
ABM tiers · Account insight and value hypothesis · Play plan by stage
Ready for your review. Nothing is sent or changed until you approve.
- 5Steps in the play
- 3Guardrails
- 2Files in the skill
- 2 minTo read it all
What good looks like
- Each Tier 1 account has a specific insight a rep could open a conversation with.
- Three or more people per account engaged before an opportunity is opened.
- Sales and marketing review accounts together every two weeks.
What you bring
- Target accounts
- Account research
- Budget and team
What you get
- ABM tiers
- Account insight and value hypothesis
- Play plan by stage
- Metrics
name:abm-account-plan
description:Use this skill when you run account-based marketing or sales on a short list of named accounts: "build an ABM plan", "account plan for our top 20", "how do we break into this enterprise…
Use this when a small number of accounts are worth a coordinated effort. ABM works when sales and marketing run one plan per account (or cluster) with the same message, not when marketing runs ads at a list.
Inputs
- Target accounts and why each matters.
- Research per account (or run an account research brief).
- Budget, team and timeline.
The play
1. Tier the program
| Tier | Accounts | Effort |
|---|---|---|
| 1:1 | 5-15 | Custom insight, content and plays per account |
| 1:few | 20-100 in clusters of 5-15 | Content per industry or shared problem |
| 1:many | 100-1,000 | Segment-level messaging, targeted ads and outbound |
2. Map the buying group
Per account: economic buyer, champion candidates, evaluators, users, blockers. Five to ten names for 1:1 accounts.
3. Write the account insight
What is happening at the account that makes your value urgent: strategy, triggers, pains, initiatives. Then the value hypothesis: "Because <insight>, <account> could <outcome> by <how>, worth about <impact>." Read references/abm-plan-template.md for the full one-page plan.
4. Plan plays by stage
| Stage | Goal | Plays |
|---|---|---|
| Unaware | Get known by the buying group | Targeted ads to the group, executive content, events, insight-led outreach |
| Engaged | Start conversations | Personalised outreach to 3+ people, custom insight piece, invite to a roundtable |
| Opportunity | Win the evaluation | Business case built with the champion, executive sponsor, peer references |
| Customer | Expand | Value review, new-team plays |
Sales and marketing actions for each stage share one calendar.
5. Measure what matters
Engaged contacts per account, meetings with the buying group, opportunities created, pipeline and win rate versus non-ABM accounts. Impressions and clicks are inputs, not results.
What good looks like
- Each Tier 1 account has a specific insight a rep could open a conversation with.
- Three or more people per account engaged before an opportunity is opened.
- Sales and marketing review accounts together every two weeks.
- The common mistake is "ABM" that is just ads to a target list, with no account insight and no sales follow-through.
Rules
- MUST write an account-specific insight for every 1:1 account.
- MUST coordinate sales and marketing touches on one calendar.
- NEVER use personal data about individuals beyond their professional role and public work.
Example prompts
- "Build a 1:1 ABM plan for our 10 enterprise targets in logistics."
- "Cluster these 60 accounts for a 1:few program and write the message per cluster."
- "How do we measure whether our ABM program is working?"
ABM one-page account plan
Account: <name> Tier: 1:1 / 1:few / 1:many Owners: <AE> + <marketer>
Why this account: <fit + potential value>
Current status: unaware / engaged / opportunity / customer
INSIGHT
What's happening: <strategy, triggers, initiatives, with sources>
Value hypothesis: Because <insight>, <account> could <outcome> by <how>, worth ~<impact>.
BUYING GROUP
Name | Title | Role (EB/champion/evaluator/user/blocker) | Status | Angle
PLAYS (next 60 days)
Week | Sales action | Marketing action | Target person | Goal
ASSETS
Custom insight piece / business case draft / reference customer / event invite
METRICS
Engaged contacts: target N by <date>
Meetings with buying group: target N
Opportunity: by <date>, ~<amount>
RISKS
<incumbent, budget timing, blocker, competing initiative>Example insight and hypothesis
Account: a national 3PL with 40 warehouses.
- What’s happening: opened 6 new warehouses this year (press releases), hiring 12 operations supervisors (careers page), COO said on an earnings call that labour cost per order is the top priority.
- Value hypothesis: "Because the new warehouses are being staffed now, the 3PL could cut overtime in its first year by scheduling across sites from one view, worth about $1.2M a year at their published volumes."
Cluster messaging for 1:few
| Cluster | Shared problem | Message | Proof |
|---|---|---|---|
| Expanding 3PLs | New sites, new staff | Staff new sites without overtime | Peer 3PL story |
| Cold-chain logistics | Compliance and shift rules | Compliance-safe scheduling | Audit outcome |
| E-commerce fulfilment | Seasonal peaks | Scale for peak without chaos | Peak-season numbers |
Try it
Ask your agent like this
Once the skill is installed, plain requests like these load it automatically. Swap in your own company, buyer and numbers.
-
“Build a 1:1 ABM plan for our 10 enterprise targets in logistics.”
-
“Cluster these 60 accounts for a 1:few program and write the message per cluster.”
-
“How do we measure whether our ABM program is working?”
What does the ABM account plan skill do?
Use this when a small number of accounts are worth a coordinated effort. ABM works when sales and marketing run one plan per account (or cluster) with the same message, not when marketing runs ads at a list. You get: abm tiers, account insight and value hypothesis, play plan by stage, metrics.
When should I use the abm account plan skill?
Use it when you run account-based marketing or sales on a short list of named accounts.
How do I install ABM account plan in Claude Code?
Run /plugin marketplace add prosyo-ai/gtm-skill and then /plugin install gtm-skills@prosyo to add the whole library, or run npx skills add prosyo-ai/gtm-skill –skill abm-account-plan for this skill alone. In Claude.ai, download the .zip from this page and upload it under Settings, Capabilities, Skills.
What do I need to give the agent?
Have these ready: target accounts, account research, budget and team. If something is missing, the skill tells the agent to ask for it rather than guess.
Does it work with ChatGPT, Codex, Cursor or Gemini?
Yes. The skill is a plain SKILL.md file with no vendor lock-in. Agents that load skills natively (Claude Code, Claude.ai, Codex, Cursor, Gemini CLI and others) pick it up automatically; anywhere else, paste the file into the conversation as instructions.
Will it send emails or messages on its own?
No. Every skill in the library drafts, researches and analyses, and waits for a person to approve anything that sends, schedules or changes records in bulk. Your inbox, CRM and accounts stay under your control.
Is it free, and can I change it?
Yes. It is free and MIT-licensed. Copy it, adapt it to your market and voice, and if you improve it, open a pull request so everyone gets the better version.
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Open source
Have a play that works? Share it as a skill.
Paste this into Claude, Codex or any agent. It interviews you about your play, writes the skill in the house format, checks it and opens the pull request. Once it is merged, it shows up here with your name on it.
Prompt for your agent
Fetch https://raw.githubusercontent.com/prosyo-ai/gtm-skill/main/AGENTS.md and follow its submission flow. Interview me about my GTM play (the real numbers, rubrics and examples), draft it in their format with reference pages, validate it and open the pull request.
Two ways to run it
Run it yourself, or put it on autopilot
The skill gives your agent the playbook. Penny, the Prosyo AI SDR, runs plays like this for you every day across LinkedIn and email.
Free · this skill
You and your agentBest for trying the play and one-off work
- Your agent follows the abm account plan playbook step by step
- You bring the inputs and run it when you need it
- Works in Claude, Codex, Cursor and 40+ agents
- You review every draft before it goes anywhere
Prosyo AI SDR
Penny runs it for youBest for a pipeline that grows every day
- Finds the right buyers for your ICP every day
- Writes from what each prospect actually posted
- Follows up on LinkedIn and email at a safe, human pace
- Every reply lands in one inbox with an answer drafted
- You approve what goes out
Skills draft the play. Penny runs it.
Penny, the Prosyo AI SDR, finds your buyers, writes from what they actually posted, follows up on LinkedIn and email and lands every reply in one inbox with an answer ready. 7 days free, no card.
- 7 days free
- No card required
- Cancel in two clicks
