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Buying signal scoring
You track buying signals and need to decide which ones deserve outreach today.
You get Signal catalogue with weights · Daily ranked action list · Play per signal
Website visitor follow-up Claude skill
Use this when company-level website visit data is available. A visit tells you timing and topic; the message must use both without revealing either.
- 5-step play
- 4 guardrails
- 1 file
- Human approval built in
Use it when you know which companies visited your website and want to follow up without being creepy.
Then just ask your agent
“Here are yesterday's identified visitor companies with pages. Who should we contact and what should we send?”
Watch it work
One request in, expert work out
What happens when you ask your agent with this skill installed. Every step below comes straight from the skill.
You
Here are yesterday's identified visitor companies with pages. Who should we contact and what should we send?
Loaded skill
website-visitor-follow-up- Map pages to intent
- Score and filter
- Find the likely person
- Write about the topic, never the visit
- Move fast, once
Ranked visitor accounts · Contact per account · Topic-matched outreach
Ready for your review. Nothing is sent or changed until you approve.
- 5Steps in the play
- 4Guardrails
- 1Files in the skill
- 2 minTo read it all
What good looks like
- Zero mentions of the visit, the pages or tracking, in any message.
- The offered asset matches the pages viewed.
- Low-intent blog traffic is left to marketing, not sent to reps.
What you bring
- Company-level visit data
- ICP and tiers
- Page map of your site
What you get
- Ranked visitor accounts
- Contact per account
- Topic-matched outreach
name:website-visitor-follow-up
description:Use this skill when you know which companies visited your website and want to follow up without being creepy: "turn website visitors into meetings", "who should we contact from yesterday's visitors", "write outreach for…
Use this when company-level website visit data is available. A visit tells you timing and topic; the message must use both without revealing either.
Inputs
- Company-level visit data: company, pages, number of visits, dates.
- ICP and tiers.
- A map of your site pages to topics and intent level.
The play
1. Map pages to intent
| Page type | Intent | Example |
|---|---|---|
| Pricing, plans, demo, contact | High | /pricing, /demo |
| Comparisons and alternatives | High | /vs-competitor |
| Case studies, integrations, security | Medium-high | /customers, /security |
| Product and solution pages | Medium | /product/scheduling |
| Blog, free tools, careers | Low | /blog/*, /careers |
Careers-page visits are usually job seekers; exclude them. Repeat visits by your own customers are product usage, not intent.
2. Score and filter
Score = page intent + visit depth (3+ pages: +) + recency (last 48 hours: +) + repeat visits across days (+). Keep only ICP accounts with no open deal owned by someone else and no current customer status.
3. Find the likely person
Match the topic to a persona: pricing plus security pages suggests an evaluator in IT or operations; comparison pages suggest the champion. Pick 1-2 people, not the whole company.
4. Write about the topic, never the visit
The message offers something useful on the exact topic they looked at: the comparison, the security pack, a pricing explainer, a customer story in their industry. It should read as well-timed, not watched.
Subject: scheduling for multi-site teams
Hi Ana, teams running 10+ locations usually ask us the same three questions before switching: how shift swaps work, what it costs per location, and how long rollout takes. Here is a two-minute answer to all three. Happy to walk your team through it if useful.
5. Move fast, once
High-intent accounts get a touch within 24 hours. One signal-led touch per account per week, then let the normal sequence take over.
What good looks like
- Zero mentions of the visit, the pages or tracking, in any message.
- The offered asset matches the pages viewed.
- Low-intent blog traffic is left to marketing, not sent to reps.
- The common mistake is "I noticed someone from your company was on our site", which turns a warm signal into a privacy complaint.
Rules
- MUST work from company-level data and lawful sources only.
- MUST respect the site’s consent settings and regional privacy rules.
- NEVER reference the visit, the pages or the tracking in outreach.
- NEVER treat a single blog visit as a reason for sales outreach.
Example prompts
- "Here are yesterday’s identified visitor companies with pages. Who should we contact and what should we send?"
- "Build an intent score for our site’s pages."
- "Write follow-ups for accounts that viewed our comparison pages this week."
Try it
Ask your agent like this
Once the skill is installed, plain requests like these load it automatically. Swap in your own company, buyer and numbers.
-
“Here are yesterday's identified visitor companies with pages. Who should we contact and what should we send?”
-
“Build an intent score for our site's pages.”
-
“Write follow-ups for accounts that viewed our comparison pages this week.”
What does the Website visitor follow-up skill do?
Use this when company-level website visit data is available. A visit tells you timing and topic; the message must use both without revealing either. You get: ranked visitor accounts, contact per account, topic-matched outreach.
When should I use the website visitor follow-up skill?
Use it when you know which companies visited your website and want to follow up without being creepy.
How do I install Website visitor follow-up in Claude Code?
Run /plugin marketplace add prosyo-ai/gtm-skill and then /plugin install gtm-skills@prosyo to add the whole library, or run npx skills add prosyo-ai/gtm-skill –skill website-visitor-follow-up for this skill alone. In Claude.ai, download the .zip from this page and upload it under Settings, Capabilities, Skills.
What do I need to give the agent?
Have these ready: company-level visit data, icp and tiers, page map of your site. If something is missing, the skill tells the agent to ask for it rather than guess.
Does it work with ChatGPT, Codex, Cursor or Gemini?
Yes. The skill is a plain SKILL.md file with no vendor lock-in. Agents that load skills natively (Claude Code, Claude.ai, Codex, Cursor, Gemini CLI and others) pick it up automatically; anywhere else, paste the file into the conversation as instructions.
Will it send emails or messages on its own?
No. Every skill in the library drafts, researches and analyses, and waits for a person to approve anything that sends, schedules or changes records in bulk. Your inbox, CRM and accounts stay under your control.
Is it free, and can I change it?
Yes. It is free and MIT-licensed. Copy it, adapt it to your market and voice, and if you improve it, open a pull request so everyone gets the better version.
Keep going
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Open source
Have a play that works? Share it as a skill.
Paste this into Claude, Codex or any agent. It interviews you about your play, writes the skill in the house format, checks it and opens the pull request. Once it is merged, it shows up here with your name on it.
Prompt for your agent
Fetch https://raw.githubusercontent.com/prosyo-ai/gtm-skill/main/AGENTS.md and follow its submission flow. Interview me about my GTM play (the real numbers, rubrics and examples), draft it in their format with reference pages, validate it and open the pull request.
Two ways to run it
Run it yourself, or put it on autopilot
The skill gives your agent the playbook. Penny, the Prosyo AI SDR, runs plays like this for you every day across LinkedIn and email.
Free · this skill
You and your agentBest for trying the play and one-off work
- Your agent follows the website visitor follow-up playbook step by step
- You bring the inputs and run it when you need it
- Works in Claude, Codex, Cursor and 40+ agents
- You review every draft before it goes anywhere
Prosyo AI SDR
Penny runs it for youBest for a pipeline that grows every day
- Finds the right buyers for your ICP every day
- Writes from what each prospect actually posted
- Follows up on LinkedIn and email at a safe, human pace
- Every reply lands in one inbox with an answer drafted
- You approve what goes out
Skills draft the play. Penny runs it.
Penny, the Prosyo AI SDR, finds your buyers, writes from what they actually posted, follows up on LinkedIn and email and lands every reply in one inbox with an answer ready. 7 days free, no card.
- 7 days free
- No card required
- Cancel in two clicks
