Post engagement outreach Claude skill

Use this when a post has drawn reactions and comments from people who might be buyers. Engagement shows interest in a topic; the follow-up continues that topic and lets the conversation find the business problem.

Inputs

• The engagers: name, title, company, and how they engaged (reaction, comment, share).
• The post: author, topic and the point it made.
• The ICP.

The play

1. Filter hard

Typically 70-90% of engagers are outside any ICP: peers, vendors, recruiters, job seekers, friends. Keep only ICP fits. Remove competitors and current customers (route customers to the account owner instead).

2. Rank by engagement strength

3. Decide the source angle

• Your own or your team’s post: you can reference it directly; they engaged with you.
• Someone else’s post (an industry voice, a competitor): reference the topic, not the fact you saw their reaction. Keep it light.

4. Write the follow-up

Connection note: 1-2 sentences continuing the topic. After they accept: a question that bridges the topic to their situation. No pitch until they show the problem is real for them.

Connection note: "Your comment about ramp being a data problem stuck with me. Would be good to have you in my network."

After accepting: "Curious how you handle that at Lumen. Do new reps build their own lists, or does someone hand them accounts on day one?"

What good looks like

• Under 25% of engagers make it through the filter. If 80% do, the filter is too loose.
• Messages reference the idea in the post, not the act of liking it.
• Commenters get a personal reference to what they actually said.
• The common mistake is mass-messaging every reaction with "Thanks for liking my post! Want a demo?"

Rules

• MUST filter engagers against the ICP before writing.
• MUST stay within daily LinkedIn activity limits.
• NEVER pitch in the connection note.
• NEVER say you saw someone react to a third party’s post.

Example prompts

• "Here are 140 people who engaged with our founder’s post on SDR ramp. Who should we reach out to and with what?"
• "Write connection notes for the 12 commenters who fit our ICP."
• "Turn engagers on this competitor’s post into a warm outreach list."