AEO answer optimizer
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Lead magnet builder Claude skill
Use this when you need a reason for buyers to raise their hand. The best lead magnets solve one small, urgent part of the buyer's problem and lead naturally to the bigger part your product solves.
- 6-step play
- 4 guardrails
- 1 file
- Human approval built in
Use it when you need a B2B lead magnet that attracts real buyers, not just downloads.
Then just ask your agent
“Give me 10 lead magnet ideas for selling to heads of RevOps, ranked.”
Watch it work
One request in, expert work out
What happens when you ask your agent with this skill installed. Every step below comes straight from the skill.
You
Give me 10 lead magnet ideas for selling to heads of RevOps, ranked.
Loaded skill
lead-magnet-builder- Pick the format by intent
- Pass the bridge test
- Draft it
- Write the landing page
- Write the follow-up
Lead magnet concept and draft · Landing page copy · Follow-up sequence
Ready for your review. Nothing is sent or changed until you approve.
- 6Steps in the play
- 4Guardrails
- 1Files in the skill
- 2 minTo read it all
What good looks like
- Downloaders are mostly ICP buyers.
- The magnet is used, not just downloaded: templates get filled in, calculators get run.
- The follow-up gets replies, not only unsubscribes.
What you bring
- Buyer persona and problem
- Product
- Channels where it will be promoted
What you get
- Lead magnet concept and draft
- Landing page copy
- Follow-up sequence
- Qualification plan
name:lead-magnet-builder
description:Use this skill when you need a B2B lead magnet that attracts real buyers, not just downloads: "create a lead magnet", "what should we gate", "ideas for a free resource", "build a template or…
Use this when you need a reason for buyers to raise their hand. The best lead magnets solve one small, urgent part of the buyer’s problem and lead naturally to the bigger part your product solves.
Inputs
- Persona, their problem and the job they are trying to do.
- The product and where it fits in that job.
- Where the magnet will be promoted (LinkedIn, ads, SEO, outbound).
The play
1. Pick the format by intent
| Format | Works when | Example |
|---|---|---|
| Template | The buyer has to produce something | "Mutual action plan template" |
| Checklist | The buyer fears missing something | "Cold email deliverability checklist" |
| Calculator or free tool | The buyer needs a number or a quick result | "Sending capacity calculator" |
| Benchmark report | The buyer wants to compare themselves | "Outbound reply rates by industry" |
| Swipe file | The buyer wants examples to copy | "50 cold emails that got replies" |
| Mini course | The buyer needs a skill, over days | "5-day LinkedIn outreach course" |
2. Pass the bridge test
Using the magnet should make the buyer more likely to need your product. A deliverability checklist for a sending tool passes; a generic productivity ebook does not.
3. Draft it
Specific and usable in under 30 minutes. One problem, solved well. Include real examples and numbers.
4. Write the landing page
Headline with the outcome, three bullets of what is inside, a preview image or sample, a short form (email, and maybe company), and a thank-you page with a useful next step.
5. Write the follow-up
Three to five emails: deliver the asset, a tip for using it, a related story, then a soft invitation to the product. Route leads by fit: ICP leads with high-intent actions go to sales; the rest stay in nurture.
6. Decide gating
Gate when the asset is substantial and the audience is qualified; leave ungated (and capture with a softer ask) when reach and SEO matter more. Many teams gate the editable version and publish the preview openly.
What good looks like
- Downloaders are mostly ICP buyers.
- The magnet is used, not just downloaded: templates get filled in, calculators get run.
- The follow-up gets replies, not only unsubscribes.
- The common mistake is a 40-page ebook nobody finishes, gated behind a 9-field form.
Rules
- MUST make the asset genuinely useful on its own.
- MUST tell people what they will receive and how often they will hear from you, and honour unsubscribes.
- NEVER pass downloaders to sales as "hot leads" without fit and intent.
- NEVER use other companies’ data or content without permission.
Example prompts
- "Give me 10 lead magnet ideas for selling to heads of RevOps, ranked."
- "Build a ‘cold email deliverability checklist’ lead magnet with landing page and follow-ups."
- "Turn our benchmark data into a gated report."
Try it
Ask your agent like this
Once the skill is installed, plain requests like these load it automatically. Swap in your own company, buyer and numbers.
-
“Give me 10 lead magnet ideas for selling to heads of RevOps, ranked.”
-
“Build a 'cold email deliverability checklist' lead magnet with landing page and follow-ups.”
-
“Turn our benchmark data into a gated report.”
What does the Lead magnet builder skill do?
Use this when you need a reason for buyers to raise their hand. The best lead magnets solve one small, urgent part of the buyer's problem and lead naturally to the bigger part your product solves. You get: lead magnet concept and draft, landing page copy, follow-up sequence, qualification plan.
When should I use the lead magnet builder skill?
Use it when you need a B2B lead magnet that attracts real buyers, not just downloads.
How do I install Lead magnet builder in Claude Code?
Run /plugin marketplace add prosyo-ai/gtm-skill and then /plugin install gtm-skills@prosyo to add the whole library, or run npx skills add prosyo-ai/gtm-skill –skill lead-magnet-builder for this skill alone. In Claude.ai, download the .zip from this page and upload it under Settings, Capabilities, Skills.
What do I need to give the agent?
Have these ready: buyer persona and problem, product, channels where it will be promoted. If something is missing, the skill tells the agent to ask for it rather than guess.
Does it work with ChatGPT, Codex, Cursor or Gemini?
Yes. The skill is a plain SKILL.md file with no vendor lock-in. Agents that load skills natively (Claude Code, Claude.ai, Codex, Cursor, Gemini CLI and others) pick it up automatically; anywhere else, paste the file into the conversation as instructions.
Will it send emails or messages on its own?
No. Every skill in the library drafts, researches and analyses, and waits for a person to approve anything that sends, schedules or changes records in bulk. Your inbox, CRM and accounts stay under your control.
Is it free, and can I change it?
Yes. It is free and MIT-licensed. Copy it, adapt it to your market and voice, and if you improve it, open a pull request so everyone gets the better version.
Keep going
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Open source
Have a play that works? Share it as a skill.
Paste this into Claude, Codex or any agent. It interviews you about your play, writes the skill in the house format, checks it and opens the pull request. Once it is merged, it shows up here with your name on it.
Prompt for your agent
Fetch https://raw.githubusercontent.com/prosyo-ai/gtm-skill/main/AGENTS.md and follow its submission flow. Interview me about my GTM play (the real numbers, rubrics and examples), draft it in their format with reference pages, validate it and open the pull request.
Two ways to run it
Run it yourself, or put it on autopilot
The skill gives your agent the playbook. Penny, the Prosyo AI SDR, runs plays like this for you every day across LinkedIn and email.
Free · this skill
You and your agentBest for trying the play and one-off work
- Your agent follows the lead magnet builder playbook step by step
- You bring the inputs and run it when you need it
- Works in Claude, Codex, Cursor and 40+ agents
- You review every draft before it goes anywhere
Prosyo AI SDR
Penny runs it for youBest for a pipeline that grows every day
- Finds the right buyers for your ICP every day
- Writes from what each prospect actually posted
- Follows up on LinkedIn and email at a safe, human pace
- Every reply lands in one inbox with an answer drafted
- You approve what goes out
Skills draft the play. Penny runs it.
Penny, the Prosyo AI SDR, finds your buyers, writes from what they actually posted, follows up on LinkedIn and email and lands every reply in one inbox with an answer ready. 7 days free, no card.
- 7 days free
- No card required
- Cancel in two clicks
