On this page
A weekly system for founders to book their first (or next) 10 customer conversations a month, in about 30 minutes a day.
Best for: founders, solo consultants, early-stage teams · Plan: Starter or Multichannel · Setup time: about 1 hour, then 30 minutes a day
Why founders win on LinkedIn#
- Buyers reply to founders more than to SDRs. You carry authority and context.
- Your profile and posts work as social proof before you even message.
- Early on, every conversation also teaches you something about your market.
The weekly system#
| Day | 30-minute task |
|---|---|
| Monday | Post one insight from last week's conversations. Import 50 new ICP prospects. |
| Tuesday | Answer every Inbox reply. Book calls. |
| Wednesday | Comment thoughtfully on 5 prospects' posts. Import people who engaged with your Monday post. |
| Thursday | Answer replies. Review campaign Reports. |
| Friday | Update stages (Interested / Meeting). Write next week's post from the calls you had. |
Prosyo runs the outreach. You spend your time on conversations and content.
1. Fix your profile first (15 minutes)#
- Headline: who you help + the outcome, not your job title. "Helping B2B SaaS founders book 20 demos a month without SDRs" beats "CEO at Acme".
- Banner: one line on what you do, plus proof.
- Featured: a case study, a demo video or a free resource.
- About: the problem, who you help, how, and proof, in that order.
2. Two lists, two campaigns#
| Campaign | List | Sequence |
|---|---|---|
| A: Cold ICP | 50 new ICP prospects a week from Sales Navigator | LinkedIn-first ABM |
| B: Warm engagers | People who liked or commented on your posts (import post engagers) | Short and warm, below |
Warm engagers sequence#
Connection request
Thanks for engaging with my post on [topic], {{first_name|there}}. Would be great to connect.Message 1
Appreciate you connecting, {{first_name|there}}. Out of curiosity, what made the post resonate? Is [topic] something you're dealing with at {{company_name|your company}}?Message 2 (after 4 days)
I'm talking to a handful of {{title|leaders}}s about how they handle [problem]. Not a pitch, I'm genuinely learning. Would you be open to a 15-minute chat? {{calendar_link}}3. The founder message formula#
- Relevant opener. Something about them, not you.
- One-line reason you're reaching out.
- A question, not a meeting ask, in message 1.
- Sign off as a founder, not as a company.
Bad: "Hi, I'm the CEO of Acme, an AI-powered platform that…" Good: "Hi Alex, you mentioned hiring SDRs is slow. I built something for exactly that after running sales at two startups. How are you handling it now?"
4. Settings#
- Cautious limits for 2 weeks, then Recommended
- Working hours: your prospects' business hours
- Stop on reply: on
- Cancel invitations after 14 days
5. Track what matters#
Each Friday, check:
- Conversations started (replies), not messages sent
- Meetings booked (people moved to Meeting)
- What people said: use SalesGPT and ask "Summarize objections from replies this week"
Turn the best insight into Monday's post. That's the flywheel: conversations → content → engagers → conversations.
Common mistakes#
- Delegating too early. The first 20 customers teach you what to sell. Keep talking to them yourself.
- Posting without outreach, or outreach without posting. The two work together.
- Hiding the founder. "I built this because…" beats a polished company pitch.
- Tracking sends instead of conversations. Count replies and meetings.
When to hire your first SDR#
Hire when you have: a repeatable sequence with a 10%+ reply rate, clear objection handling, and more positive replies than you can answer. Then add them on an Agency / Team seat and copy your best campaign. See Team seats.
Tools used in this playbook#
Optimize your profile · Post engagement · SalesGPT · SaaS GTM
