A personal first line for every person on every list
The Writer reads each prospect’s profile and the research you already have, follows your offer, tone and “never say” rules, and writes one opening line per person. The line drops into your LinkedIn and email steps through {{personalized_message}}, so a 500-person campaign reads like 500 notes written by hand.
- 7 days free
- No card required
- Nothing sends without your yes
Every openerwritten for oneperson, never a template.
People can tell a merge tag from a message in one line. The Writer earns the second line: it opens with something true about the person, in the voice you set, using your own proof when it helps. Then your sequence does the rest.
What the Writer Agent does, step by step
The same steps your best teammate would take, written down once and run every time.
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01
Give it your voice
Your offer, tone and never-say rules, set once for the workspace. Add your deck, case studies and website to Knowledge, and the lines can lean on real proof.
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02
It reads each person
Their profile, current role and history, plus any research from enrichment: seniority, buying role and the hooks worth mentioning.
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03
One line per person
A single opening line that is about them, not about you. Short enough for a connection note, specific enough to earn a reply.
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04
Straight into the sequence
Each line is saved to {{personalized_message}}, the variable your LinkedIn and email steps already use. Read and edit any line before launch.
From merge tag to a line worth answering
Templates still do the heavy lifting. The Writer fixes the one line that decides whether the rest gets read.
- About themWritten from the person’s own profile and research.
- Backed by your proofCase studies and notes in Knowledge, cited when they fit.
- Inside your rulesYour tone and never-say list apply to every line.
On your schedule, or the moment something happens
Runs when you click Run now. Set it to start when people are added to a list, and every Fit from the Qualifier gets a line on its own.
- When you run itDefault
- On a schedule
- When people are added to a list
- When a labelled reply comes in
- When someone turns high intent
- When an import finishes
Up to two runs are active at a time in a workspace; others wait their turn. A run pauses at its step or credit limit until you continue it.
The Writer Agent uses the tools you already pay for
Tick the connected apps it may use. Reads run straight away; anything that changes data in another app waits for your yes.
AirtableWork/Docs
ApifyResearch/Web
AtlassianWork/Docs
Bright DataResearch/Web
CanvaWork/Docs
ClickUpWork/Docs
CodaWork/Docs
ExaResearch/Web
FirecrawlResearch/Web
JotformWork/Docs
LinearWork/Docs
MiroWork/Docs
monday.comWork/Docs
NotionWork/Docs
Parallel ResearchResearch/WebYour own toolsAny MCP server or REST APIWriter Agent asks before it acts
You choose how much it does alone. Reading and research always run straight away; anything that sends, spends or changes another app waits as a card you approve, unless you allowed it.
- Review each stepIt asks before every step, unless you allowed that action to run on its own.
- Review changesIt reads and researches freely, then brings every change back to you.
- Run routine workSaving people, tagging and preparing drafts run on their own. Sending, paid actions and other apps still wait.
Put the Writer Agent to work
Real jobs, with the request, the steps and the result. Open one and copy it into your workspace.
On demandTurn your Clay enrichment into a personal first line for each prospectYou already enrich in Clay. The Writer reads those tables and turns the signals into one opening line per person, saved straight into your Prosyo sequence.Writer AgentNew people on a listInvite the right people to your webinar or event, one by oneWhen people are added to your event list, the Writer writes a personal invitation line for each one from their role and company, ready for a short LinkedIn and email invite sequence.Writer Agent
New people on a listRead every prospect’s website before writing the first lineWhen people reach your campaign list, the Writer reads each company’s website with Firecrawl or Tavily and writes a first line about something real on it: a launch, a customer, a page that matters.Writer Agent One agent per job, handing work to the next
Agents start each other through your lists and your inbox. Each one leaves a result you can check, and the launch waits for you.
- Research AgentSaves people who fit to a listOn your schedule
- Qualifier AgentTags Fit, Maybe or NoPeople added to a list
- Writer AgentWrites each first lineFit people reach its listYou are here
- Your campaignLinkedIn + email, stops on replyYou approve the launch
- Reply AgentDrafts the answer for youA labelled reply comes in
By hand, or with the Writer Agent
| The job | By hand | Writer Agent |
|---|---|---|
| Opening lines for 200 people | A day of writing, or one template for all | One run |
| Sounding like you | Drifts with every copy-paste | Your tone and never-say rules on every line |
| Using your proof | Hunting for the right case study | Reads your Knowledge |
| Getting it into the campaign | Paste into each message | Saved to {{personalized_message}} |
| Quality control | Hope for the best | Read and edit any line before launch |
Briefs that put the Writer Agent to work today
Copy one into Penny, or use it as the agent’s instructions. Plain words are all it needs.
Write a first line for everyone on “EU fintech heads of sales”. Under 25 words, no compliments, and mention something specific from their role.
Use the logistics case study in Knowledge and write openers for my freight list that reference it.
@Exa read each company’s latest news and write a first line that mentions it.
Rewrite the first lines on my “Agency owners” list in a more casual tone.
Agents come with every Penny plan
Pick how much of the outbound day you want to hand over. AI work uses credits separately from the subscription, with a limit you set per run.
- 5 agents
- 5 connected apps
- Knowledge and skills
- Approvals and run limits
- 10 agents
- 10 connected apps
- Penny runs your outreach day
- Uses your own sending accounts
- 20 agents
- 25 connected apps
- Everything in Penny SDR
- One LinkedIn account and one mailbox included
What does the Writer read before it writes?
The prospect’s profile and current role, any research from enrichment, your workspace offer, tone and never-say rules, and your Knowledge: deck, case studies, website and notes. Tick a web research app and it can read recent company news too.
Where does the line go?
Into the {{personalized_message}} field on each person. Put that variable in any LinkedIn or email step and every message opens with that person’s own line.
Can I control the tone?
Yes. Your workspace outreach instructions set the offer, tone and the words to avoid, and every line follows them. You can also add a note to a single run, such as “more casual” or “under 20 words”.
Can I review the lines before anything sends?
Yes. Writing a line sends nothing. Read and edit any of them in Prosyo before you launch, and the campaign uses your edited version.
How is this different from AI icebreakers?
Same writing, on autopilot. Icebreakers write lines when you ask; the Writer Agent does it on its own whenever people reach a list, so every new Fit already has a line when you open the campaign.
Will every line sound different?
Yes. Each line is written from that person’s own profile and research, so two people on the same list get two different openers. Your tone and rules keep them all sounding like you.
What if a profile has very little on it?
The Writer works from the role, the company and any research you have. For thin profiles, run enrichment first: it adds seniority, buying role and hooks the line can use.
Will a line ever feel creepy?
It should not. Lines use what people share in public and the research you hold, inside your never-say rules. Prosyo never mentions that someone visited your website or that they were tracked.
Can it write the whole message, not just the first line?
The Writer focuses on the first line because that is the part that must be personal. Your sequence templates carry the rest, and Penny can draft full messages and sequences when you ask her in chat.
What does it cost?
Agents come with the Penny plans. Runs use AI credits, with a credit and step limit you set for each run.
Your next 10 meetings are already on LinkedIn.
7 days free, no card. Pay later and change your mind? Full refund within 7 days.
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