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Playbooks

Playbook: Event and post engagement

Reach people who commented on or reacted to a LinkedIn post, whether yours, an influencer's or a competitor's, with a warm, relevant sequence.

On this page
At a glance
Best forAnyone active on LinkedIn
GoalWarm conversations
ChannelsLinkedIn
PlanAny
Setup timeAbout 20 minutes

People who comment on a post have already shown interest in the topic. That makes the first message easy.

Good posts to mine#

  • Your own posts, especially ones that got a lot of comments
  • Posts by industry voices on the problem you solve
  • Event and webinar announcement posts
  • Competitor posts (keep your tone respectful)

1. Import the engagers#

  1. Copy the post URL.
  2. Go to Prospects, click Import and open the Post comments tab.
  3. Under Import from, choose Comments (warmest) or Reactions (bigger list), then paste the URL into LinkedIn post URL.
  4. Under Add to list, use a list named after the post, for example "Post – RevOps hiring thread", and click Import.

Or save the commenters straight from the post with the Chrome extension.

2. Sequence#

#StepCopy
1Visit profile—
2Connection requestHi {{first_name|there}}, saw your comment on [author]'s post about [topic]. Good point. Would be great to connect.
3If accepted (wait 7 days) → end if not—
4LinkedIn messageThanks for connecting! Your take on [topic] stuck with me. How are you handling it at {{company_name|your team}}?
5Delay 96 hours—
6LinkedIn messageWe put together a short guide on [topic] based on 50+ teams. Want me to send it over?

Mention the post in the invite. It's the reason you're reaching out, and it lifts acceptance.

3. Limits#

On Sending & safety, use the Recommended preset and turn on Cancel an invitation if not accepted till with 7 days, the same as the wait in step 3.

Metrics to watch#

MetricTypical for engagers
AcceptanceHigher than cold lists, often 35%+
Reply rateOften 12%+

Common mistakes#

  • Pretending to be a fan. Only mention a post you actually read.
  • Importing reactions from huge viral posts. Very broad audiences reply less. Prefer comments on niche posts.
  • Competitor bashing. Keep it about the topic, not the author.

Variations#

VariationChange
Your own post"Thanks for commenting on my post about [topic]" converts best
Event post"Saw you're heading to [event]. Would be great to meet there."
Question postReply to their comment's point directly in message 1

Tools used in this playbook#

Import post comments · Chrome extension · Founder-led sales · Consultants playbook