On this page
| At a glance | |
|---|---|
| Best for | Anyone active on LinkedIn |
| Goal | Warm conversations |
| Channels | |
| Plan | Any |
| Setup time | About 20 minutes |
People who comment on a post have already shown interest in the topic. That makes the first message easy.
Good posts to mine#
- Your own posts, especially ones that got a lot of comments
- Posts by industry voices on the problem you solve
- Event and webinar announcement posts
- Competitor posts (keep your tone respectful)
1. Import the engagers#
- Copy the post URL.
- Go to Prospects → Import → Post comments.
- Choose Comments (warmest) or Reactions (bigger list).
- Import into a list named after the post, for example "Post – RevOps hiring thread".
Or use the Chrome extension straight from the post.
2. Sequence#
| # | Step | Copy |
|---|---|---|
| 1 | Visit profile | — |
| 2 | Connection request | Hi {{first_name|there}}, saw your comment on [author]'s post about [topic]. Good point. Would be great to connect. |
| 3 | If accepted (wait 7 days) → end if not | — |
| 4 | LinkedIn message | Thanks for connecting! Your take on [topic] stuck with me. How are you handling it at {{company_name|your team}}? |
| 5 | Delay 96 hours | — |
| 6 | LinkedIn message | We put together a short guide on [topic] based on 50+ teams. Want me to send it over? |
Mention the post in the invite. It's the reason you're reaching out, and it lifts acceptance.
3. Limits#
Recommended preset, with Cancel invitation if not accepted set to 7 days.
Metrics to watch#
| Metric | Typical for engagers |
|---|---|
| Acceptance | Higher than cold lists, often 35%+ |
| Reply rate | Often 12%+ |
Common mistakes#
- Pretending to be a fan. Only mention a post you actually read.
- Importing reactions from huge viral posts. Very broad audiences reply less. Prefer comments on niche posts.
- Competitor bashing. Keep it about the topic, not the author.
Variations#
| Variation | Change |
|---|---|
| Your own post | "Thanks for commenting on my post about [topic]" converts best |
| Event post | "Saw you're heading to [event]. Would be great to meet there." |
| Question post | Reply to their comment's point directly in message 1 |
Tools used in this playbook#
Import post comments · Chrome extension · Founder-led sales · Consultants playbook
