On this page
A campaign is one sequence + one audience + one set of sending rules. Each campaign has four tabs: Sequence, Audience, Sending & safety and Reports.
Create it#
- Go to Campaigns and click New campaign.
- Enter a Campaign name, for example "UK SaaS founders – LinkedIn – Sept".
- Check the Sending timezone. It's detected from your device, and working hours follow it.
- Under How do you want to start?, pick one:
| Option | What you get | Best for |
|---|---|---|
| Start from scratch | Invite, delay, "if they accept", then a LinkedIn message. Edit from there. | You know exactly what you want |
| Use a template | A proven LinkedIn, email or multichannel sequence | Your first campaigns |
| Generate with AI | Describe your goal, and AI drafts the full sequence (1 credit) | Fast first drafts |
| Copy a campaign | Duplicates the sequence of an existing campaign | Reusing what works |
- Click Create & open builder. The campaign opens on the Sequence tab as a draft. Nothing is sent until you launch.
Templates#
| Template | Steps |
|---|---|
| LinkedIn connect & follow up | Profile visit → connection request → two follow-up messages after they accept |
| Email sequence | Three emails with sensible gaps. Uses your SMTP/IMAP mailbox or Gmail/Outlook. |
| Multichannel: LinkedIn + email | Warm up on LinkedIn, then alternate LinkedIn messages and email |
You can also start a campaign in one click from Settings → Templates → Library. See One-click campaigns and AI.
Generate with AI#
In What should this campaign achieve?, describe:
- who you're writing to,
- what you offer,
- the outcome you want.
Example:
Book 15-minute intro calls with Heads of Sales at 20–200 person B2B SaaS companies in the UK. We help them book meetings on LinkedIn without hiring more SDRs. Friendly, short, no hype.
AI uses this brief plus your workspace ICP and AI instructions. Always read and edit the draft before you launch.
More example prompts are in One-click campaigns and AI.
After you create it#
Work through the tabs in order:
- Sequence: write your steps.
- Audience: add a list.
- Sending & safety: pick accounts, limits and working hours.
- Launch.
- Reports: watch results.
Active campaign limits#
| Plan | Active campaigns |
|---|---|
| Starter | 1 |
| Multichannel | 3 |
| Agency / Team | Scales with seats |
Draft and paused campaigns don't count as active. Archive campaigns you've finished.
Want to test several messages or audiences at the same time? Multichannel runs 3 campaigns at once, and Agency / Team scales with seats. See plans.
Find and sort campaigns#
The Campaigns page has a search box and sort options: Newest first, Last activity, Most replies, Largest audience and Name (A–Z).
