| Term | Meaning |
|---|---|
| ABM | Account-based marketing. Targeting specific companies and the people in them. |
| Active campaign | A campaign that's running. Drafts, paused and archived campaigns don't count. |
| AI credit | The unit that pays for AI actions. 1 credit per action. |
| Audience | The prospects enrolled in a campaign |
| Blueprint / one-click campaign | A ready-made sequence that creates a draft campaign in one click |
| Custom field | Your own prospect field, usable as {{custom.key}} |
| Do not contact | A stage that stops every future send to that person |
| Enrichment | Filling prospect data and research from real sources |
| Enrollment | One prospect moving through one campaign |
| Extra LinkedIn/email seat | An add-on for one more LinkedIn or Gmail/Outlook sending account |
| Extra SMTP/IMAP seat | An add-on for one more custom mailbox |
| First-touch line | A one-sentence personal opener, used as {{personalized_message}} |
| ICP | Ideal customer profile: the companies and roles you want to reach |
| Inbox | LinkedIn and email replies in one place |
| Intent | Companies identified visiting your website |
| List | A named group of prospects you enroll in campaigns |
| Prospect | A person you may contact |
| SalesGPT | Prosyo's built-in assistant (Ctrl+K / ⌘K) |
| Seat (Agency / Team) | One teammate login + 1 LinkedIn + 1 Gmail/Outlook |
| Sequence | The ordered steps of a campaign |
| SMTP/IMAP | Standard protocols to send (SMTP) and receive (IMAP) email from your own mail server |
| Stage | Where a prospect is in your pipeline: New, Contacted, Replied, Interested, Meeting, Customer |
| Stop on reply | Stops a prospect's remaining steps when they reply |
| Tag | A label you add to prospects for filtering |
| Webhook | A signed HTTPS POST that Prosyo sends when an event happens |
| Workspace / Team | Your isolated Prosyo account: data, members and billing |
| Working hours | The time window when a campaign may send |
Variable cheat sheet#
{{first_name}} {{last_name}} {{full_name}}
{{title}} {{company_name}} {{location}}
{{website}} {{personalized_message}}
{{sender.first_name}} {{calendar_link}} {{custom.your_field}}Add a fallback after |:
Hi {{first_name|there}}, how is {{company_name|your team}} handling outbound?