Playbook: Multichannel LinkedIn + email

Some people live on LinkedIn, and others only read email. A multichannel sequence reaches both, and stop-on-reply makes sure nobody gets a leftover message.

1. Accounts#

• LinkedIn: connected and healthy
• Email: SMTP/IMAP, Gmail or Outlook, with SPF, DKIM and DMARC set up

2. Data#

Import people with LinkedIn URLs, and emails where you have them. A CSV from your data provider works well: map both columns. See Import from CSV.

3. Sequence#

Start from the Multichannel: LinkedIn + email one-click campaign, then adjust:

Email 1

Subject: {{company_name|your team}} + outbound

Hi {{first_name|there}},

{{personalized_message|I've been looking at how teams like yours find new accounts.}}

We help {{title|sales leader}}s book 10–30 extra meetings a month from LinkedIn and email, without adding headcount.

Worth a 15-minute look?

{{sender.first_name}}

LinkedIn message

Hi {{first_name|there}}, just sent you a short email as well. No need to reply twice. Is finding new accounts a focus for {{company_name|your team}} this quarter?

Email 2

Subject: Re: {{company_name|your team}} + outbound

Hi {{first_name|there}}, bumping this in case it got buried. If the timing's wrong, just say so and I won't follow up again.

4. Limits#

• LinkedIn: Recommended
• Emails / day: 25 for a new mailbox, rising to 50 over 2–3 weeks
• Stop on reply: on (critical for multichannel)
• Cancel invitation if not accepted: 10 days. Emails still go out.

Deliverability checklist#

• SPF, DKIM and DMARC pass
• Mailbox warmed up for 2+ weeks before volume
• Plain text, no images, one link at most
• Under 50 emails per mailbox per day. Add SMTP/IMAP seats to scale rather than pushing one mailbox harder.

Why multichannel works#

• Some buyers ignore LinkedIn but read every email, and others the reverse.
• Seeing your name in two places builds familiarity: the LinkedIn visit makes the email feel less cold.
• If an invite isn't accepted, email keeps the conversation alive without extra LinkedIn activity.

Metrics to watch#

Common mistakes#

• Sending the same text on both channels. Reference the other channel instead: "sent you a short note by email".
• Emailing before the mailbox is warmed up. Warm up for 2+ weeks first.
• Stop-on-reply turned off. Someone who replied on LinkedIn must not get your next email.
• Too many emails. Two or three are enough when LinkedIn carries part of the load.

Variations#

Tools used in this playbook#

SMTP/IMAP · Gmail · Outlook · Deliverability guide · If/else steps