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Variables#
Type a variable, or insert it from the variable menu on any message step. Prosyo replaces it with each prospect's data when the message is sent.
| Variable | Replaced with |
|---|---|
{{first_name}} | First name |
{{last_name}} | Last name |
{{full_name}} | Full name |
{{title}} | Job title |
{{company_name}} | Company |
{{location}} | Location |
{{sender.first_name}} | First name of the person sending |
{{calendar_link}} | The booking link from Settings → Workspace |
{{website}} | Company website |
{{personalized_message}} | The prospect's AI-written or imported first-touch line |
{{custom.your_field}} | Any custom field |
Fallbacks#
Some prospects will have empty fields. Add a fallback after a | so the message still reads well:
Hi {{first_name|there}},becomes "Hi Alex," or, when the first name is empty, "Hi there,".
Suggested fallbacks:
| Variable | Fallback |
|---|---|
{{first_name|there}} | "there" |
{{title|your work}} | "your work" |
{{company_name|your team}} | "your team" |
{{location|your area}} | "your area" |
Without a fallback, an empty variable is left blank. Prosyo never invents a value.
Example message#
Hi {{first_name|there}},
Noticed {{company_name|your team}} is hiring SDRs. Most {{title|sales leaders}}s
I talk to want more meetings without adding headcount.
Worth a quick chat? Here's my calendar: {{calendar_link}}
{{sender.first_name}}Write with AI#
On any message step:
- Write with AI drafts the step from your ICP, the campaign goal and earlier steps.
- Improve with AI rewrites your current text to be shorter, clearer or more personal.
The button reads Write with AI · 1 credit on an empty step and Improve with AI · 1 credit once there's text. Always read the result before launching.
To make AI sound like you, add rules in Settings → Workspace → Outreach / AI instructions, for example:
Write like a peer, not a salesperson. Under 60 words for LinkedIn. Never use "I hope this finds you well". Always end with a question.
Personalized first lines#
Each prospect can have a first-touch line: one opening sentence written for that person. Insert it with {{personalized_message}}.
Hi {{first_name|there}}, {{personalized_message|hope your week is going well}}.
We help {{title|sales leaders}}s at companies like {{company_name|yours}} book more meetings.Fill the first-touch line in any of these ways:
- Enrichment → Write personalized line. AI writes one for each selected prospect. See Enrichment.
- By hand, in the prospect side panel.
Always add a fallback, because some prospects won't have a line yet. Preview with a real prospect shows exactly how it reads.
Want lines from another tool, such as Clay? Import them into a custom field, for example first_line, and use {{custom.first_line}}.
Preview with a real prospect#
Click Preview with a real prospect to see the whole sequence as one real person will get it: visit, invite, messages and emails, with their data filled in.
- Switch prospects to check people with missing fields.
- Preview works on running campaigns too. You only need to pause to edit copy.
Preview three people before every launch: one with full data, one with no company, and one with no email.
Templates#
Insert saved copy from Settings → Templates. See Message templates.
