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Copy-paste templates for connection requests, LinkedIn messages and cold emails. Every one uses Prosyo variables with fallbacks, so it reads well even when data is missing.
Save your favorites in Settings → Templates → My templates and insert them into any step with Insert from template....
The rules behind every good message#
- About them, not you. The first line is about their world.
- Short. Invite notes under 200 characters, LinkedIn messages under 60 words, emails under 120 words.
- One ask. A question or one small request.
- No fake familiarity. Don't write "Hope you're well!" to a stranger.
- Easy to say yes, easy to say no. Give an out.
Connection requests (max 300 characters)#
Shared industry
Hi {{first_name|there}}, I work with a lot of {{title|leaders}}s in your space and like to stay connected with people doing interesting work at {{company_name|companies like yours}}.After engaging with their post
Hi {{first_name|there}}, your recent post stuck with me. Would be great to connect.Mutual group or event
Hi {{first_name|there}}, noticed we're both in [group/event]. Always good to connect with fellow {{title|members}}.Congrats on a new role
Congrats on the new role at {{company_name|the new company}}, {{first_name|there}}! Would be great to connect.Plain and short (often the highest accept rate)
Hi {{first_name|there}}, would be good to connect.First message after they accept#
The question opener
Thanks for connecting, {{first_name|there}}. Curious how {{company_name|your team}} handles [problem] today. Mostly in-house, or with a partner?The insight opener
Thanks for connecting! We looked at [N] {{title|teams}} like yours and found most lose [X] to [problem]. Is that true for {{company_name|you}} too?The personalized opener
Thanks for connecting, {{first_name|there}}. {{personalized_message|}} Is [topic] something on your plate this quarter?Follow-ups#
Add value
{{first_name|Hi}}, thought this might be useful: [resource/insight in one line]. Happy to share more if it's relevant for {{company_name|your team}}.Social proof
{{first_name|Hi}}, [similar company] was dealing with [problem] and got [result] in [timeframe]. Would a similar result matter for {{company_name|you}}?The easy out
{{first_name|Hi}}, I don't want to clutter your inbox. Is [problem] a priority right now, or should I check back next quarter?The breakup
Last note from me, {{first_name|there}}. If [outcome] becomes a priority, here's my calendar: {{calendar_link}}. All the best either way!Cold emails#
Problem first
Subject: {{company_name|your team}} + [problem]
Hi {{first_name|there}},
Most {{title|leaders}}s I speak with say [problem] costs them [time/money].
We help teams like {{company_name|yours}} [outcome] without [common objection].
Worth a 15-minute look?
{{sender.first_name}}Trigger-based
Subject: Congrats on [trigger]
Hi {{first_name|there}},
Saw [trigger: funding / new role / hiring]. Congrats!
Usually that means [related challenge]. We've helped [similar company] handle it by [how].
Open to a quick chat next week?
{{sender.first_name}}Follow-up (same thread)
Subject: Re: {{company_name|your team}} + [problem]
Hi {{first_name|there}}, bumping this in case it got buried. Is [problem] on your radar, or not a priority right now?Words to avoid#
| Avoid | Why | Use instead |
|---|---|---|
| "I hope this message finds you well" | Screams template | Start with them |
| "Just following up" | Adds nothing | Add a new insight |
| "Quick call" | Nobody believes it's quick | "15 minutes" |
| "Revolutionary", "game-changing" | Hype | A specific result |
| "Touch base", "circle back" | Jargon | Plain words |
Let AI write variations#
Paste any template into a step and click Improve with AI · 1 credit, or generate a full sequence from a prompt. See One-click campaigns and AI.
