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Custom agent · New people on a list

Send qualified prospects to your Airtable base, with your approval

When people are qualified as Fit, an agent prepares a record for each one in your Airtable base and asks before writing, so your ops tracker stays current without copy-paste.

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  • Nothing sends without your yes
Loved by founders, agencies and sales teams
How it runs

One request. The agent does the rest.

Type it to Penny, or use it as the agent’s brief and let it run on its trigger.

Agent PennyRun with Custom agent

When people are added to “Fit this week”, prepare a record for each one in our Airtable “Pipeline” base with name, company, title, LinkedIn and the fit reason, and ask me before writing.

  1. Starts when people are added to the list
  2. Reads each person and the reason they were tagged Fit
  3. Checks your Airtable base for existing records
  4. Prepares new records and skips duplicates
  5. Asks you to approve the update in Airtable
Records prepared
People on the list
34
Already in Airtable
6, skipped
New records prepared
28
Waiting for you
Update 28 records
Illustrative run. Sending, paid actions and changes in other apps wait for your yes.
The guide

Many agencies and ops teams run the business from an Airtable base: the client pipeline, the weekly report, the list of accounts in play. Keeping it in step with outbound usually means somebody copying rows every Friday. This agent does it as it happens. When people are tagged Fit and added to a list, it prepares a record for each one in your base and asks before writing.

Why approval matters here

Your base is shared with other people and other automations. A runaway update can overwrite a column someone relies on. That is why changes in another app always wait for your yes by default. You see a single card, “Update 28 records in Airtable”, with what will change, and you approve it in one click.

What the agent does

It starts when people are added to the list you chose. For each person it reads the details and the reason they were tagged Fit, checks your base for an existing record, and prepares a new one for everyone who is not already there. You get one approval card for the batch. Once approved, the records are written with the fields you named in the brief.

Set it up

  1. Connect Airtable and choose the base.
  2. Create an agent from scratch: which list to watch, which table to write to, which fields to fill.
  3. Set it to run when people are added to the list, and tick Airtable as its app.
  4. Keep changes on review until you trust the mapping, then allow that one action if you want it to run alone.

Ideas

  • Add a “Source” field so client reports show where every lead came from.
  • Run a weekly variation that updates the status of records whose prospects replied.
  • Use the same brief with monday.com or ClickUp if that is where your team works.
Apps in this use case

Connected in a click, used on your terms

Sign in once. You choose what it may do, and changes wait for your approval.

You stay in control

Custom agent asks before it acts

You choose how much it does alone. Reading and research always run straight away; anything that sends, spends or changes another app waits as a card you approve, unless you allowed it.

  • Ask before every stepIt asks before every step, unless you allowed that action to run on its own.
  • Ask before any changeIt reads and researches freely, then brings every change back to you.
  • Handle routine work aloneSaving people, tagging and preparing drafts run on their own. Sending, paid actions and other apps still wait.
FAQ

This use case, answered

Straight answers on what the agents do, what they cost and how you stay in control.

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Will it write to Airtable without asking?

No. Changes in another app wait for your approval, unless you explicitly allowed that action for the agent.

Can it update records that already exist?

Yes, if you ask for it in the brief. It will show you exactly which records change before you approve.

What about other tools?

The same pattern works with monday.com, ClickUp, Coda and other work apps you connect.

When does it run?

As soon as people are added to the list you choose, whether they come from an import, a form, the Chrome extension or another agent. Nobody has to remember to run it.

Which apps does it use, and do I need accounts?

It uses Airtable, with one-click sign-in. Each app works with your own access, so the agent only sees what your account can see, and anything an app charges for is billed by that app.

Can the agent act without my approval?

Reading and research run straight away. Routine work such as saving people to a list or tagging can run alone if you allow it. Sending, paid actions and changes in other apps wait for your yes unless you explicitly allowed that action.

What does a run cost?

Each step uses AI credits like a Penny question, and you set a spending cap for each run. If a run reaches its cap, it waits for you. Paid actions such as enrichment, and charges from connected apps, are separate.

Can I change what the agent does?

Yes, in plain words. Edit the brief, attach a skill such as your own playbook, tick or untick apps and change what needs approval. The next run follows the new instructions, and finished work stays saved.

Which agent runs it?

An agent you create from scratch with this use case as its brief. It takes a few minutes: name it, paste the request, pick the trigger and apps, and choose what needs approval.

How do I see what the agent did?

Every run comes with a plain-English report of what it did, what it cost and anything waiting for you. Results show as formatted answers, tables or diagrams, and you get a notification when a run finishes or needs your approval.

Which Prosyo plan do I need?

Agents come with the Penny Agents, Penny SDR and Penny SDR All-in plans: 5, 10 or 20 agents. Every workspace starts with a 7-day free trial, no card required.

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