You don’t need a second data subscription anymore

Outbound has always cost you two subscriptions.

One for the data. Apollo, Snov, Lusha, whichever one you settled on. One for the sending. You paid twice, moved CSVs between them, and found out which records were dead only after they bounced.

Two things shipped this week that close that gap.

Bramha: enrichment that runs inside Prosyo

Bramha is our own verification and enrichment engine. It replaces the data tool in your stack.

The workflow is now three steps:

1. Import from LinkedIn, Sales Navigator, a post’s commenters, a CSV or the Chrome extension.
2. Run enrichment.
3. Send.

No export. No second tab. No column-matching between two tools that disagree about what a job title is.

What comes back per contact: work email, direct phone, current title, company, and research notes pulled from real sources.

The part that matters is what doesn’t come back. Bramha holds a confidence floor of 89%. Below it, the record is not delivered and no credit is spent. If a field can’t be verified it stays blank rather than being filled with a plausible guess, because a guess is what becomes a bounce or an opener addressed to the wrong company.

Most providers sell you credits and let you discover the dead ones later, at the cost of your sender reputation. You’re charged for contacts here, not attempts.

Pinaka: models trained on outbound

General-purpose AI writes general-purpose emails. Your prospect has read a hundred of them this quarter.

So we trained our own. Three models, built for business context and outreach rather than for everything:

• pinaka-v1 — the default. Fast personalization across a full list.
• pinaka-thinking — reasons through the research notes before writing. For the accounts where the first line has to land.
• pinaka-business — tuned for B2B specifics: buying committees, industry language, offer framing.

They’re small and fast on purpose. We didn’t need a model that can also discuss Roman history. We needed one that knows what a VP of Ops at a 200-person logistics company actually opens, and that runs cheaply enough to include in the plan instead of metering it.

The models read the enrichment output, not just the first name. That’s the whole reason to own both layers.

What it costs

Prosyo starts at $19/month. Multichannel, with LinkedIn and email in the same sequence, is $49.

We compared 14 outreach tools on their own published pricing this month. Against that set, only the browser-extension tools that do LinkedIn alone come in cheaper, and none of them enrich, send email or manage replies. Every platform that does what Prosyo does costs more, most of them two to five times more once you add the data tool back in.

Enrichment runs 5 credits per prospect, a personalized line 2. Verified work-email lookup runs automatically after import at no extra cost. Starter includes 100 credits a month, Multichannel 250.

That’s not a launch promotion. It’s what happens when you stop reselling someone else’s data API and stop paying a frontier lab per token for every email.

What changes

Your stack today is probably: data tool, spreadsheet, sending tool, inbox, CRM.

Now it’s Prosyo. Import, enrich with Bramha, let Pinaka write the sequence, send across LinkedIn and email, handle replies in one inbox with stop-on-reply working across both channels.

100+ founders, agencies and sales teams already run outbound on Prosyo. Bramha and Pinaka are live for all of them today. No upgrade needed.

Start free — 7 days