LinkedIn-first outreach for founders, run by Penny
Penny picks a focused slice of your ideal customer each day, connects and follows up on LinkedIn from your own profile with a personal first line, and brings every reply to you.
- 7 days free
- No card required
- Nothing sends without your yes
One request. The agent does the rest.
Type it to Penny, or use it as the agent’s brief and let it run on its trigger.
Agent PennyRun with Penny, AI SDREach working day, pick 15 heads of sales at B2B SaaS companies with 20 to 200 people in the UK who posted in the last 30 days, connect with a short note, follow up once they accept, and bring every reply to me.
- Picks today’s prospects from one slice of your ideal customer
- Writes a personal first line for each
- Connects from your own LinkedIn within safe limits
- Follows up after they accept
- Stops on reply and brings the conversation to you
- Prospects picked
- 15
- Connection requests
- 15, within safe limits
- Follow-ups
- After acceptance
- On reply
- Sequence stops, draft ready
For founders, LinkedIn is usually the best first channel: buyers recognise a founder’s name, the conversation feels personal, and one good reply can become a customer. The hard part is doing it every day while also running the company. Penny does the daily work.
What Penny does each day
She picks a focused slice of your ideal customer, for example heads of sales at UK SaaS companies who posted recently, writes a personal first line for each person, and connects from your own LinkedIn profile inside safe daily limits and working hours. When someone accepts, she follows up. When someone replies, the sequence stops and the conversation comes to you with a draft ready.
The sequence
- Visit the profile.
- Send a connection request with no note, or a short one.
- After they accept, send a message that opens with their personal line and asks one question.
- One short follow-up a few days later, then one final note with your calendar link.
Founder tips
- Optimise your own profile first. Prospects will look at it before they reply.
- Start cautious on a new account and increase the pace as it ages.
- Answer replies yourself, quickly. That is the part that makes founder-led sales work.
Connected in a click, used on your terms
Sign in once. Every action is marked Reads or Changes data, and changes wait for your approval.
Penny, AI SDR asks before it acts
You choose how much it does alone. Reading and research always run straight away; anything that sends, spends or changes another app waits as a card you approve, unless you allowed it.
- Review each stepIt asks before every step, unless you allowed that action to run on its own.
- Review changesIt reads and researches freely, then brings every change back to you.
- Run routine workSaving people, tagging and preparing drafts run on their own. Sending, paid actions and other apps still wait.
Use cases that pair well with this one
ScheduledAI multichannel lead generation: LinkedIn and email in one flowPenny picks the day’s prospects, prepares a LinkedIn and email campaign from your own accounts and starts it after your yes. A reply on either channel stops both.Penny, AI SDRScheduledEvery morning, the people who turned high intent and who to contact firstEach weekday morning an agent collects the new Hot people from Intent, saves them to a list and tells you who to contact first and why.Custom agent
ScheduledRevive closed-lost deals with a reason to reconnectEvery Monday an agent reads deals lost more than 90 days ago in your CRM, checks what changed at each company, and drafts a reason to reconnect for the ones worth another look.Custom agent Is it safe for my LinkedIn account?
Outreach runs from your own account inside daily limits and working hours you set, with delays between actions.
Why one slice at a time?
One title family in one region makes every message more relevant and every result easier to read.
Do I approve each day?
By default yes. An owner or admin can let daily batches start on their own; positive replies always come to you.
When does it run?
On the schedule you choose: every day, on weekdays, or one day each week at a set time in your time zone. You can still click Run now at any moment.
Which apps does it use, and do I need accounts?
It uses LinkedIn, your own account. Each app works with your own access, so the agent only sees what your account can see, and anything an app charges for is billed by that app.
Can the agent act without my approval?
Reading and research run straight away. Routine work such as saving people to a list or tagging can run alone if you allow it. Sending, paid actions and changes in other apps wait for your yes unless you explicitly allowed that action.
What does a run cost?
Each step uses AI credits like a Penny question, and you set the most steps and credits one run may use. A run pauses at either limit until you continue it. Paid actions such as enrichment, and charges from connected apps, are separate.
Can I change what the agent does?
Yes, in plain words. Edit the brief, attach a skill such as your own playbook, tick or untick apps and change what needs approval. The next run follows the new instructions, and finished work stays saved.
Is this Penny or an agent?
Penny runs it as your AI SDR, with the Penny SDR or Penny SDR All-in plan. She prepares the daily batch, starts outreach after your approval and brings every positive reply to you.
Is it safe for my LinkedIn and email accounts?
Outreach runs from your own accounts inside the daily limits and working hours you set, with natural delays between actions. A reply on either channel stops the sequence for that person, and you hear straight away if an account needs reconnecting.
How do I see what the agent did?
Every run has a page that says what it did in plain words, with the credits each step used and anything waiting for you. Results show as formatted answers, tables or diagrams, and you get a notification when a run finishes or needs your approval.
Which Prosyo plan do I need?
Agents come with the Penny Agents, Penny SDR and Penny SDR All-in plans: 5, 10 or 20 agents. Every workspace starts with a 7-day free trial, no card required.
Your next 10 meetings are already on LinkedIn.
7 days free, no card. Pay later and change your mind? Full refund within 7 days.
- 7 days free
- No card required
- Cancel in two clicks
