--- title: "Lead Enrichment" description: "Enrich B2B prospect records with useful account and contact context before outreach. Prosyo turns thin lead lists into more sales-ready profiles in one workflow." url: https://prosyo.com/product/lead-enrichment/ date: 2026-08-19 modified: 2026-08-19 author: "Prosyo" type: page lang: en --- # Lead Enrichment # Turn Thin Lead Lists Into Sales-Ready Prospect Intelligence. Enrich prospect and account records with the context your team needs to personalize outreach, prioritize the right buyers, and qualify replies faster. [ Start 7-Day Free Trial ](https://app.prosyo.com/) [ See Pricing ](https://prosyo.com/pricing/) - No credit card required - Cancel anytime ![Personalize outreach at scale](https://prosyo.com/wp-content/uploads/2026/08/Personalize-outreach-at-scale.webp) Context Before Contact ## A name and email address are not enough to run relevant outbound. Thin prospect records force reps to research the same basics before every message. That slows execution and makes personalization inconsistent across the team. Prosyo brings enrichment into the outbound workflow so useful company and prospect context can influence targeting, messaging, and qualification before the first touch is sent. [ Try for Free ](https://app.prosyo.com/) ![Team using Prosyo to plan and personalize B2B outreach campaigns](https://prosyo.com/wp-content/uploads/2026/08/AI-Sales-Intelligence.png) From Record to Sales Context ## Enrich once. Use the context across the entire campaign. ### Start with the prospect record Bring in the contact and account information you already have. ![Find the right buyers with AI](https://prosyo.com/wp-content/uploads/2026/08/Find-the-right-buyers-with-AI.webp) ### Add company context Build a clearer view of the business, market, and account profile behind the contact. ![Turn LinkedIn activity into targeted lead lists](https://prosyo.com/wp-content/uploads/2026/08/Turn-LinkedIn-activity-into-targeted-lead-lists.webp) ### Add buyer context Capture role and decision-maker context that helps the rep understand why the person matters. ![](https://prosyo.com/wp-content/uploads/2026/08/Run-outreach-that-stays-personal-at-scale.webp) ### Feed context into personalization Use enriched information to shape icebreakers, messages, and outreach angles. ![](https://prosyo.com/wp-content/uploads/2026/08/7ba4a364-c54b-4c7c-9feb-d78c1bd24999.webp) ### Carry context into qualification When the prospect replies, keep the account intelligence visible so the next sales decision is faster. ![](https://prosyo.com/wp-content/uploads/2026/08/Turn-conversations-into-pipeline.webp) Enrichment for Outbound ## Make every lead more useful before you send. ### Enrich the records that matter Focus enrichment on the accounts and contacts that fit the campaign instead of spending time decorating low-priority records. #### Improve prospect context Give reps more useful information than a name, title, and email field. #### Reuse enrichment everywhere Carry the same context into AI personalization, sequences, inbox conversations, and qualification. ![Build the Right Audience](https://prosyo.com/wp-content/uploads/2026/08/Build-the-Right-Audience.webp) ![LinkedIn + email. One sequence.](https://prosyo.com/wp-content/uploads/2026/08/LinkedIn-email.-One-sequence.webp) ### Enrichment should improve every channel. Use enriched prospect and account context across both LinkedIn and email so the reason for reaching out stays consistent throughout the sequence. #### Context for every touch Give connection requests, LinkedIn messages, and emails a stronger factual foundation. #### AI-assisted personalization Use enriched context to reduce repetitive research while keeping the message tied to the actual prospect. ### Combine enrichment with intent. Account context becomes more useful when it is paired with engagement and buying signals, helping the team decide which enriched accounts deserve attention first. - Account and company context - Buyer-role relevance - Engagement and intent signals ![Turn prospect signals into an outreach-ready audience.](https://prosyo.com/wp-content/uploads/2026/08/Turn-prospect-signals-into-an-outreach-ready-audience.webp) ![Personalize outreach at scale](https://prosyo.com/wp-content/uploads/2026/08/Personalize-outreach-at-scale.webp) ### Give AI better inputs before asking it to write. AI personalization is only as useful as the context behind it. Enrichment gives Prosyo more specific prospect and account information to work with. #### Generate stronger icebreakers Use richer prospect context to create openers that sound relevant to the individual. #### Enrich leads in one click Move from a basic prospect record to a more outreach-ready profile without switching workflows. ### Qualify the reply with the account context already in view. When a prospect responds, enriched company and role context helps the rep decide what to ask next, who else may be involved, and whether the opportunity fits. ![When prospects reply, your team should know immediately.](https://prosyo.com/wp-content/uploads/2026/08/When-prospects-reply-your-team-should-know-immediately.webp) Built for B2B Sales ## Lead Enrichment for the teams building pipeline every day. #### Founder-led sales Use lead enrichment to turn a focused ICP into a more repeatable outbound motion without adding unnecessary tool sprawl. #### Agencies Build structured lead enrichment workflows across campaigns while keeping targeting, messages, and replies organized. #### Sales teams Give reps a consistent way to use lead enrichment with the account and campaign context already attached. #### Consultants Use lead enrichment to create a steadier process for reaching and qualifying relevant prospects. #### ABM teams Connect lead enrichment to named accounts, stakeholder roles, signals, and the next sales action. #### Local B2B teams Apply lead enrichment to relevant owners and decision-makers by market, industry, location, and account fit. Sales Context ## Turn enrichment into a better sales decision. The value of enrichment is not the number of fields. It is whether the added context helps your team target, personalize, and qualify with more confidence. [prosyo_intelligence] Useful enrichment answers a sales question — why this account, why this person, and what context should change the next message? One Data Flow ## Stop enriching in one tool and selling in another. Keep prospect data, enrichment, personalization, sequences, replies, and pipeline connected so context follows the account instead of disappearing during handoffs. [ Start 7-Day Free Trial ](https://app.prosyo.com/) Integrations ## Enriched context that can travel with your workflow. Use Prosyo to keep prospect intelligence connected to the channels and systems your team already uses. [![](https://prosyo.com/wp-content/uploads/2026/08/LinkedIn_icon_circle.svg.webp)](#) #### [LinkedIn](#) [![GMAIL](https://prosyo.com/wp-content/uploads/2026/08/GMAIL.png)](#) #### [Gmail](#) [![Outlook](https://prosyo.com/wp-content/uploads/2026/08/Outlook.webp)](#) #### [Outlook](#) [![HubSpot integration logo](https://prosyo.com/wp-content/uploads/2025/08/tool5.webp)](#) #### [HubSpot](#) [![Spotify integration logo](https://prosyo.com/wp-content/uploads/2025/08/tool7.webp)](#) #### [Slack](#) [![email imap](https://prosyo.com/wp-content/uploads/2026/08/email-message-icon-design-in-blue-circle-png.webp)](#) #### [IMAP](#) [![N8N](https://prosyo.com/wp-content/uploads/2026/08/N8N-badge.png)](#) #### [n8n](#) [![zapier](https://prosyo.com/wp-content/uploads/2026/08/zapier_icon_146029.webp)](#) #### [Zapier](#) [![Make](https://prosyo.com/wp-content/uploads/2026/08/Make-App-Icon-Circle.png)](#) #### [Make](#) [![MCP](https://prosyo.com/wp-content/uploads/2026/08/MCP.png)](#) #### [MCP](#) Simple Pricing ## Add enrichment to the outbound motion you already run. Choose the plan that matches your current prospect volume and expand as enrichment becomes part of more campaigns and accounts. - Monthly - Yearly Save 24% ##### Basic Package For founders and individual operators running focused outbound. $ 19 /per month Regular ##### Multichannel For teams running LinkedIn + email as a regular outbound workflow. $ 49 /per month Popular ##### Enterprise Package For larger teams, multiple accounts and tailored requirements. $ /per month Custom #### Starter - 1 LinkedIn seat - Free custom SMTP seat - Gmail/Outlook on Multichannel - 1 active campaigns - 1,000 imports / month - 100 AI credits / month - 30 unique Intent (ICP) visitors / month - Unified inbox with AI replies - Campaign reports & analytics - Email & live chat support [ 7-day free trial ](https://app.prosyo.com/) - No credit card required #### Multichannel - 1 LinkedIn seat - Free custom SMTP seat - 1 Gmail/Outlook seat - 3 active campaigns - 5,000 imports / month - 250 AI credits / month - 100 unique Intent (ICP) visitors / month - Unified inbox with AI replies - Campaign reports & analytics - Email & live chat support [ 7-day free trial ](https://app.prosyo.com/) - No credit card required #### Enterprise / Agency - Unlimited LinkedIn & Gmail/Outlook seat - Unlimited team members & custom roles - Full-cycle dev with dedicated DevOps - White-label UI & custom branding - Enterprise reporting - Custom workflow automation & ERP/CRM - 24/7 priority support & account manager - Compliance: GDPR, HIPAA, ISO 27001 [ Get in touch ](https://prosyo.com/contact-us/) ##### Starter Perfect for individuals and small projects. $ 173.28 /per year Regular ##### Multichannel Best for growing businesses that more flexibility. $ 446.88 /per year Popular ##### Enterprise Package Tailored for large teams needs for SaaS services. $ /per year Custom #### Starter - 1 LinkedIn seat - Free custom SMTP seat - Gmail/Outlook on Multichannel - 1 active campaigns - 1,000 imports / month - 100 AI credits / month - 30 unique Intent (ICP) visitors / month - Unified inbox with AI replies - Campaign reports & analytics - Email & live chat support [ 7-day free trial ](https://app.prosyo.com/) - No credit card required #### Multichannel - 1 LinkedIn seat - Free custom SMTP seat - 1 Gmail/Outlook seat - 3 active campaigns - 5,000 imports / month - 250 AI credits / month - 100 unique Intent (ICP) visitors / month - Unified inbox with AI replies - Campaign reports & analytics - Email & live chat support [ 7-day free trial ](https://app.prosyo.com/) - No credit card required #### Enterprise / Agency - Unlimited LinkedIn & Gmail/Outlook seat - Unlimited team members & custom roles - Full-cycle dev with dedicated DevOps - White-label UI & custom branding - Enterprise reporting - Custom workflow automation & ERP/CRM - 24/7 priority support & account manager - Compliance: GDPR, HIPAA, ISO 27001 [ Get in touch ](https://prosyo.com/contact-us/) Why Prosyo Enrichment ## The best enrichment is the context your sales team actually uses. Enrich the right records. Prioritize target accounts before spending effort adding context to every contact in a database. Focus  Prosyo workflow principle Make personalization easier. Richer inputs give your team more specific material for outreach without researching from zero. Relevance  Prosyo workflow principle Keep context attached. The same account and prospect intelligence remains useful when the contact moves into a sequence or inbox. Continuity  Prosyo workflow principle Qualify faster. When a reply lands, the rep already has more of the context needed to judge fit and the next step. Qualification  Prosyo workflow principle FAQs ## Questions About Lead Enrichment ## 1. What is Lead Enrichment in Prosyo? Lead Enrichment is part of Prosyo’s connected B2B outbound workflow. It is designed to help teams use lead enrichment alongside prospecting, LinkedIn, email, AI assistance, replies, and pipeline context instead of operating it as a separate task. ## 2. Who should use Prosyo for lead enrichment? Prosyo is built for founders, agencies, consultants, and sales teams that want a more structured way to run lead enrichment around a defined ICP and target-account strategy. ## 3. How does Lead Enrichment connect with LinkedIn and email? Prosyo keeps the prospect and account context connected as the workflow moves across LinkedIn and email. That means your team can coordinate outreach and follow-up without rebuilding the audience or losing the reason the account was targeted. ## 4. Can Prosyo use AI with lead enrichment? Yes. Prosyo can use AI assistance where it helps reduce repetitive research or drafting. The account, prospect, and campaign context remain important inputs, and your team should review messaging and make the final sales decisions. ## 5. Does Prosyo guarantee replies or meetings from lead enrichment? No. No outbound platform can guarantee buyer behavior. Prosyo gives your team a structured system for targeting, personalization, follow-up, reply management, and qualification; results still depend on your market, offer, audience, and execution. ## 6. Can I use Lead Enrichment as part of an ABM motion? Yes. The workflow can be organized around named or high-priority accounts, relevant stakeholders, campaign context, engagement signals, and next actions so lead enrichment supports an account-based sales motion. ## 7. What happens when a prospect replies? Supported replies can be worked from the Prosyo outbound workspace with the prospect, account, and sequence context visible. The team can then decide whether the response needs follow-up, qualification, or movement into pipeline. ## 8. Can I start with one campaign and expand later? Yes. A focused first campaign is usually easier to learn from than a large rollout. You can start with a defined audience and workflow, then expand channels, campaigns, accounts, and team usage as the process becomes repeatable. ## 9. How do I get started with Lead Enrichment? Start with the ICP, target accounts, and campaign objective. Then connect the relevant prospecting and outreach workflow in Prosyo, review the sequence and messaging, and launch with clear qualification criteria for the replies you want to move forward. Add the Context ## Turn basic prospect records into outreach-ready sales context. Enrich the right leads, personalize the campaign with better inputs, and keep the context visible when conversations begin. [ Start 7-Day Free Trial ](https://app.prosyo.com/) - No credit card required ![Prosyo #1 Multichannel Outreach tool](https://prosyo.com/wp-content/uploads/2026/08/Prosyo-1-Multichannel-Outreach-tool.png)