--- title: "Analytics" description: "Analyze B2B outreach activity, engagement, replies and pipeline progression across LinkedIn and email campaigns with Prosyo sales outreach analytics." url: https://prosyo.com/product/analytics/ date: 2026-08-19 modified: 2026-08-19 author: "Prosyo" type: page lang: en --- # Analytics # Know What Is Creating Replies, Engagement, and Pipeline. See campaign activity, prospect engagement, replies, and progression in one outbound analytics layer so your team can improve targeting, messaging, and follow-up with better evidence. [ Start 7-Day Free Trial ](https://app.prosyo.com/) [ See Pricing ](https://prosyo.com/pricing/) - No credit card required - Cancel anytime ![Build the Right Audience](https://prosyo.com/wp-content/uploads/2026/08/Build-the-Right-Audience.webp) Measure What Matters ## Sending metrics are easy to count. Sales learning is harder. A campaign can generate plenty of activity without producing the conversations your sales team wants. Volume alone does not explain whether the audience, message, channel mix, or follow-up is working. Prosyo connects campaign activity to engagement, replies, and prospect progression so your team can evaluate the whole outbound motion instead of one vanity metric. [ Try for Free ](https://app.prosyo.com/) ![Team using Prosyo to plan and personalize B2B outreach campaigns](https://prosyo.com/wp-content/uploads/2026/08/AI-Sales-Intelligence.png) From Activity to Insight ## Use analytics to improve the next campaign, not just report the last one. ### Review the audience Check whether the campaign started with the accounts and decision-makers you actually wanted. ![Find the right buyers with AI](https://prosyo.com/wp-content/uploads/2026/08/Find-the-right-buyers-with-AI.webp) ### Review channel activity Understand how LinkedIn and email touches were executed across the sequence. ![Turn LinkedIn activity into targeted lead lists](https://prosyo.com/wp-content/uploads/2026/08/Turn-LinkedIn-activity-into-targeted-lead-lists.webp) ### Review engagement and replies Look beyond sends to the conversations and signals created by the campaign. ![](https://prosyo.com/wp-content/uploads/2026/08/Run-outreach-that-stays-personal-at-scale.webp) ### Review progression See whether engaged prospects moved toward interest, qualification, and a clear next step. ![](https://prosyo.com/wp-content/uploads/2026/08/7ba4a364-c54b-4c7c-9feb-d78c1bd24999.webp) ### Feed the learning back Use what the team learned to tighten targeting, messaging, timing, and sequence design. ![](https://prosyo.com/wp-content/uploads/2026/08/Turn-conversations-into-pipeline.webp) Outbound Analytics ## Connect campaign activity to sales outcomes. ### Analyze the audience behind the numbers A reply rate means more when you know which account segment, buyer role, and campaign hypothesis produced it. #### Keep targeting in the analysis Compare campaign performance in the context of the audience instead of treating every prospect as identical. #### Follow the full workflow Look at activity, engagement, replies, and progression together so the team can see where the motion is breaking down. ![Build the Right Audience](https://prosyo.com/wp-content/uploads/2026/08/Build-the-Right-Audience.webp) ![LinkedIn + email. One sequence.](https://prosyo.com/wp-content/uploads/2026/08/LinkedIn-email.-One-sequence.webp) ### Compare the channel mix, not just each channel alone. Understand how LinkedIn and email work together inside the same sequence instead of optimizing each channel as if it were an isolated campaign. #### Sequence-level visibility See the combined outbound motion from first touch through follow-up. #### Context for message testing Use account and campaign data to understand which messaging ideas deserve another iteration. ### Use engagement as one layer of evidence. Bring intent and reply context into campaign analysis so the team can see which target accounts are becoming more commercially interesting. - Campaign activity - Reply and engagement signals - Pipeline progression ![Turn prospect signals into an outreach-ready audience.](https://prosyo.com/wp-content/uploads/2026/08/Turn-prospect-signals-into-an-outreach-ready-audience.webp) ![Personalize outreach at scale](https://prosyo.com/wp-content/uploads/2026/08/Personalize-outreach-at-scale.webp) ### Improve personalization with real response data. Use the quality of replies and conversations to decide which account contexts and messaging angles are worth scaling instead of guessing from generated copy alone. #### Learn from the reply Treat buyer responses as evidence about the relevance of the campaign. #### Refine the inputs Use performance patterns to improve which accounts and contexts feed future personalization. ### Measure what happens after the click or reply. Connect conversation quality and pipeline movement back to the campaign so the team can distinguish attention from genuine sales progress. ![When prospects reply, your team should know immediately.](https://prosyo.com/wp-content/uploads/2026/08/When-prospects-reply-your-team-should-know-immediately.webp) Built for B2B Sales ## Analytics for the teams building pipeline every day. #### Founder-led sales Use analytics to turn a focused ICP into a more repeatable outbound motion without adding unnecessary tool sprawl. #### Agencies Build structured analytics workflows across campaigns while keeping targeting, messages, and replies organized. #### Sales teams Give reps a consistent way to use analytics with the account and campaign context already attached. #### Consultants Use analytics to create a steadier process for reaching and qualifying relevant prospects. #### ABM teams Connect analytics to named accounts, stakeholder roles, signals, and the next sales action. #### Local B2B teams Apply analytics to relevant owners and decision-makers by market, industry, location, and account fit. Campaign Learning ## Analytics should change the next outbound decision. Prosyo gives teams a connected view of audience, activity, engagement, replies, and prospect progression so reporting can lead to better targeting and execution. [prosyo_intelligence] The useful question is not “how much did we send?” It is “what did we learn about the accounts, message, and motion?” One Reporting Layer ## Stop reconstructing campaign performance across five dashboards. Keep prospecting, LinkedIn, email, sequences, replies, intent, and pipeline in one operating layer so the analytics reflect the actual workflow. [ Start 7-Day Free Trial ](https://app.prosyo.com/) Integrations ## Analytics that stay connected to your sales stack. Use Prosyo alongside your existing systems while keeping outbound campaign context and progression visible in one place. [![](https://prosyo.com/wp-content/uploads/2026/08/LinkedIn_icon_circle.svg.webp)](#) #### [LinkedIn](#) [![GMAIL](https://prosyo.com/wp-content/uploads/2026/08/GMAIL.png)](#) #### [Gmail](#) [![Outlook](https://prosyo.com/wp-content/uploads/2026/08/Outlook.webp)](#) #### [Outlook](#) [![HubSpot integration logo](https://prosyo.com/wp-content/uploads/2025/08/tool5.webp)](#) #### [HubSpot](#) [![Spotify integration logo](https://prosyo.com/wp-content/uploads/2025/08/tool7.webp)](#) #### [Slack](#) [![email imap](https://prosyo.com/wp-content/uploads/2026/08/email-message-icon-design-in-blue-circle-png.webp)](#) #### [IMAP](#) [![N8N](https://prosyo.com/wp-content/uploads/2026/08/N8N-badge.png)](#) #### [n8n](#) [![zapier](https://prosyo.com/wp-content/uploads/2026/08/zapier_icon_146029.webp)](#) #### [Zapier](#) [![Make](https://prosyo.com/wp-content/uploads/2026/08/Make-App-Icon-Circle.png)](#) #### [Make](#) [![MCP](https://prosyo.com/wp-content/uploads/2026/08/MCP.png)](#) #### [MCP](#) Simple Pricing ## Give every outbound motion the reporting it needs. Choose the plan that matches your campaign volume and expand as more accounts, sequences, and teams need connected analytics. - Monthly - Yearly Save 24% ##### Basic Package For founders and individual operators running focused outbound. $ 19 /per month Regular ##### Multichannel For teams running LinkedIn + email as a regular outbound workflow. $ 49 /per month Popular ##### Enterprise Package For larger teams, multiple accounts and tailored requirements. $ /per month Custom #### Starter - 1 LinkedIn seat - Free custom SMTP seat - Gmail/Outlook on Multichannel - 1 active campaigns - 1,000 imports / month - 100 AI credits / month - 30 unique Intent (ICP) visitors / month - Unified inbox with AI replies - Campaign reports & analytics - Email & live chat support [ 7-day free trial ](https://app.prosyo.com/) - No credit card required #### Multichannel - 1 LinkedIn seat - Free custom SMTP seat - 1 Gmail/Outlook seat - 3 active campaigns - 5,000 imports / month - 250 AI credits / month - 100 unique Intent (ICP) visitors / month - Unified inbox with AI replies - Campaign reports & analytics - Email & live chat support [ 7-day free trial ](https://app.prosyo.com/) - No credit card required #### Enterprise / Agency - Unlimited LinkedIn & Gmail/Outlook seat - Unlimited team members & custom roles - Full-cycle dev with dedicated DevOps - White-label UI & custom branding - Enterprise reporting - Custom workflow automation & ERP/CRM - 24/7 priority support & account manager - Compliance: GDPR, HIPAA, ISO 27001 [ Get in touch ](https://prosyo.com/contact-us/) ##### Starter Perfect for individuals and small projects. $ 173.28 /per year Regular ##### Multichannel Best for growing businesses that more flexibility. $ 446.88 /per year Popular ##### Enterprise Package Tailored for large teams needs for SaaS services. $ /per year Custom #### Starter - 1 LinkedIn seat - Free custom SMTP seat - Gmail/Outlook on Multichannel - 1 active campaigns - 1,000 imports / month - 100 AI credits / month - 30 unique Intent (ICP) visitors / month - Unified inbox with AI replies - Campaign reports & analytics - Email & live chat support [ 7-day free trial ](https://app.prosyo.com/) - No credit card required #### Multichannel - 1 LinkedIn seat - Free custom SMTP seat - 1 Gmail/Outlook seat - 3 active campaigns - 5,000 imports / month - 250 AI credits / month - 100 unique Intent (ICP) visitors / month - Unified inbox with AI replies - Campaign reports & analytics - Email & live chat support [ 7-day free trial ](https://app.prosyo.com/) - No credit card required #### Enterprise / Agency - Unlimited LinkedIn & Gmail/Outlook seat - Unlimited team members & custom roles - Full-cycle dev with dedicated DevOps - White-label UI & custom branding - Enterprise reporting - Custom workflow automation & ERP/CRM - 24/7 priority support & account manager - Compliance: GDPR, HIPAA, ISO 27001 [ Get in touch ](https://prosyo.com/contact-us/) Why Prosyo Analytics ## The best metric is the one that helps your team make a better next decision. Audience context matters. Interpret performance in the context of who was targeted and why they belonged in the campaign. Targeting  Prosyo workflow principle Channels work together. Evaluate LinkedIn and email as one sequence instead of optimizing isolated sending metrics. Orchestration  Prosyo workflow principle Replies are stronger evidence. Use conversation quality to judge whether the campaign is creating the right kind of interest. Engagement  Prosyo workflow principle Pipeline closes the loop. Connect campaign activity to prospect progression so the team sees more than top-of-funnel volume. Outcome  Prosyo workflow principle FAQs ## Questions About Analytics ## 1. What is Analytics in Prosyo? Analytics is part of Prosyo’s connected B2B outbound workflow. It is designed to help teams use sales outreach analytics alongside prospecting, LinkedIn, email, AI assistance, replies, and pipeline context instead of operating it as a separate task. ## 2. Who should use Prosyo for sales outreach analytics? Prosyo is built for founders, agencies, consultants, and sales teams that want a more structured way to run sales outreach analytics around a defined ICP and target-account strategy. ## 3. How does Analytics connect with LinkedIn and email? Prosyo keeps the prospect and account context connected as the workflow moves across LinkedIn and email. That means your team can coordinate outreach and follow-up without rebuilding the audience or losing the reason the account was targeted. ## 4. Can Prosyo use AI with sales outreach analytics? Yes. Prosyo can use AI assistance where it helps reduce repetitive research or drafting. The account, prospect, and campaign context remain important inputs, and your team should review messaging and make the final sales decisions. ## 5. Does Prosyo guarantee replies or meetings from sales outreach analytics? No. No outbound platform can guarantee buyer behavior. Prosyo gives your team a structured system for targeting, personalization, follow-up, reply management, and qualification; results still depend on your market, offer, audience, and execution. ## 6. Can I use Analytics as part of an ABM motion? Yes. The workflow can be organized around named or high-priority accounts, relevant stakeholders, campaign context, engagement signals, and next actions so sales outreach analytics supports an account-based sales motion. ## 7. What happens when a prospect replies? Supported replies can be worked from the Prosyo outbound workspace with the prospect, account, and sequence context visible. The team can then decide whether the response needs follow-up, qualification, or movement into pipeline. ## 8. Can I start with one campaign and expand later? Yes. A focused first campaign is usually easier to learn from than a large rollout. You can start with a defined audience and workflow, then expand channels, campaigns, accounts, and team usage as the process becomes repeatable. ## 9. How do I get started with Analytics? Start with the ICP, target accounts, and campaign objective. Then connect the relevant prospecting and outreach workflow in Prosyo, review the sequence and messaging, and launch with clear qualification criteria for the replies you want to move forward. Learn Faster ## Turn outbound reporting into a better next campaign. Connect audience, activity, replies, and pipeline progression so your team can keep improving the accounts, messages, and sequences that matter. [ Start 7-Day Free Trial ](https://app.prosyo.com/) - No credit card required ![Prosyo #1 Multichannel Outreach tool](https://prosyo.com/wp-content/uploads/2026/08/Prosyo-1-Multichannel-Outreach-tool.png)