---
title: "Sales Outreach Glossary: ICP, ABM, Sequences & More | Prosyo"
description: "Definitions of every Prosyo and outreach term, from ICP, ABM and enrollment to SMTP/IMAP, credits and intent, plus a variable cheat sheet."
url: "https://prosyo.com/docs/help/glossary/"
image: "https://prosyo.com/wp-content/uploads/2026/10/Prosyo-wordmark-white-vector.svg"
language: "lb"
---

# Sales Outreach Glossary: ICP, ABM, Sequences & More | Prosyo

Last updated November 6, 2026 5 min read

| Term | Meaning |
| --- | --- |
| **ABM** | Account-based marketing. Targeting specific companies and the people in them. |
| **Active campaign** | A campaign that's running. Drafts, paused and archived campaigns don't count. |
| **Agent** | A helper you set up in **AI Agents → Agents** to research, qualify or write on a schedule, when something happens, or when you hand it a job in chat. Comes with Penny Agents, Penny SDR and Penny SDR All-in. See [Agents](https://prosyo.com/lb/docs/ai/agents/). |
| **Agent Penny** | Prosyo's AI assistant for longer work, such as finding people, editing campaigns and running tasks on a schedule. Anything that changes data waits for your approval on a card. Opens from **AI Agents**. See [Agent Penny](https://prosyo.com/lb/docs/ai/agent-penny/). |
| **AI Agents** | The left-menu item that opens Agent Penny, if your workspace has it. Penny's own sidebar inside it is headed **Agent Penny**. |
| **AI credit** | The unit that pays for AI work. Most AI actions cost 1 credit; enrichment, personalized lines, Intent research and Intent unlocks cost more. Plan credits reset each billing cycle and are used first; credits you buy never expire. See [AI credits](https://prosyo.com/lb/docs/ai/credits/). |
| **Approval card** | A card from Penny or an agent that shows what will happen before it does. Nothing happens until you click its button. |
| **Audience** | The prospects enrolled in a campaign |
| **Automatic delivery** | How your plan's included Intent people reach you: best ideal-customer matches first, a share each day. |
| **Blueprint / one-click campaign** | A ready-made sequence that creates a draft campaign in one click |
| **Campaign activity** | Replies, email clicks, link visits and accepted invitations caused by your own outreach. Shown on the prospect and in the campaign, never counted as Intent |
| **Client workspace** | A workspace an agency adds for a client in **Settings → Clients**. It runs on the agency's plan and shares its allowance. See [Client workspaces](https://prosyo.com/lb/docs/billing/client-workspaces/). |
| **Custom field** | Your own prospect field, usable as `{{custom.key}}` |
| **Do not contact** | A suppressed person: every future send to them stops, in every campaign. Use **Suppress** on the Prospects page, or **DNC** on a conversation in Inbox. |
| **Enrichment** | Filling prospect data and research from real sources |
| **Enrollment** | One prospect moving through one campaign |
| **Extra LinkedIn/email seat** | An add-on for one more LinkedIn, Gmail or Outlook sending account, with no extra login |
| **Extra SMTP/IMAP seat** | An add-on for one more mailbox on your own mail server |
| **Fit score** | How closely someone matches your ideal customer (0–100), with the reasons |
| **First-touch line** | A one-sentence personal opener, used as `{{personalized_message}}` |
| **High-intent ICP** | Someone you can reach who fits your ideal customer well and either asked for what you sell, reached out to you, or has a strong intent score |
| **ICP** | Ideal customer profile: the companies and roles you want to reach |
| **Inbox** | LinkedIn and email replies in one place |
| **Intent** | People who fit your ideal customer and show, on their own, that they need what you sell. Activity caused by your own outreach is campaign activity, not Intent |
| **Intent score** | How actively someone is looking right now (0–100). Recent, strong signals count most. |
| **Intent-led campaign** | A campaign that fills itself with people who show the buying signals you chose and fit your ideal customer. |
| **Knowledge** | Files, websites and notes Penny and your agents use for your facts. See [Knowledge](https://prosyo.com/lb/docs/ai/knowledge/). |
| **List** | A named group of prospects you enroll in campaigns |
| **Main account** | The first sending account on a campaign channel when it sends from several. Previews and reports use it. |
| **Penny Agents** | A Penny add-on for a paid plan: agents, Knowledge, more connected apps and more AI credits |
| **Penny SDR** | Penny running your outreach day: finding people who fit, preparing messages, sending within your limits and the approvals you choose, and reporting back every Monday. Comes with the Penny SDR add-on and the Penny SDR All-in plan. See [Set up Penny SDR](https://prosyo.com/lb/docs/ai/penny-sdr/). |
| **Penny's computer** | Penny's own browser and quick terminal (and, if your workspace has it, a full desktop) that you can watch and take over. Each person has their own. Comes with Penny SDR (200 minutes a month) and Penny SDR All-in (600). See [Penny's computer](https://prosyo.com/lb/docs/ai/pennys-computer/). |
| **Playbook** | A saved routine that researches the right people and adds them to a campaign, with your approval or on Autopilot |
| **Prospect** | A person you may contact |
| **SalesGPT** | Prosyo's assistant in the bar at the top of every page, for workspace questions and message drafts (`Ctrl+K` / `⌘K`). Separate from Agent Penny. |
| **Seat (Agency / Team)** | One teammate login + 1 LinkedIn + 1 mailbox (SMTP/IMAP, Gmail or Outlook) |
| **Sending account** | A LinkedIn account or mailbox a campaign sends from. A campaign can use up to 10 per channel, and each prospect stays with one. |
| **Sequence** | The ordered steps of a campaign |
| **Signal family** | What a buying signal says about someone: Asking, Evaluating you, Exploring the category, Moment of need or Coming back |
| **Skill** | A sales playbook Penny and your agents can follow, from **AI Agents → Skills**: 8 built-in Prosyo skills, 77 **GTM Skills**, and your own |
| **SMTP/IMAP** | Standard protocols to send (SMTP) and receive (IMAP) email from your own mail server |
| **Stage** | Where a prospect is in your pipeline: New, Contacted, Replied, Interested, Meeting, Customer or Not interested |
| **Stop on reply** | Stops a prospect's remaining steps when they reply |
| **Tag** | A label you add to prospects for filtering |
| **Today** | The first Intent tab: people worth reaching now, Asking first, each with their words and a drafted first message |
| **Webhook** | A signed HTTPS POST that Prosyo sends when an event happens |
| **What you sell** | The offers, buyer words, moments, searches and message rules Intent uses to recognise buyers, drafted from your website |
| **Workspace / Team** | Your isolated Prosyo account: data, members and billing |
| **Working hours** | The time window when a campaign may send |

## Variable cheat sheet#

Text

```
{{first_name}}            {{last_name}}           {{full_name}}
{{title}}                 {{company_name}}        {{location}}
{{website}}               {{personalized_message}}
{{sender.first_name}}     {{calendar_link}}       {{custom.your_field}}
```

From Intent research (see [Variables and personalization](https://prosyo.com/lb/docs/campaigns/variables-personalization/#research--intent-variables)):

Text

```
{{research.icebreaker}}         {{research.hook}}             {{research.invite_note}}
{{research.linkedin_message}}   {{research.email_subject}}    {{research.email_body}}
{{research.post_topic}}         {{research.company_note}}
```

From a public post they asked in (campaigns with **Mention their public post** on):

Text

```
{{signal.quote}}   {{signal.need}}   {{signal.url}}
```

Add a fallback after `|`:

Text

```
Hi {{first_name|there}}, how is {{company_name|your team}} handling outbound?
```

Still stuck?

Our team is happy to help. Send us the page you are on and a screenshot.

[Contact support](https://prosyo.com/contact-us/)

## Related guides

[Troubleshooting Fix common Prosyo issues: campaigns not sending, reconnecting LinkedIn, blocked launches, SMTP errors, Outlook and Gmail approval, imports and webhooks.](https://prosyo.com/lb/docs/help/troubleshooting/) [FAQ Answers to common questions about Prosyo: the trial, LinkedIn safety and limits, email, data, AI, integrations, campaigns and billing.](https://prosyo.com/lb/docs/help/faq/) [Email deliverability Keep cold emails out of spam: set up SPF, DKIM and DMARC, use a secondary domain, warm up mailboxes, cap volume and write emails that land.](https://prosyo.com/lb/docs/help/email-deliverability-guide/)