<!-- Social selling routine | install: npx skills add prosyo-ai/gtm-skill --skill social-selling-routine | source: https://github.com/prosyo-ai/gtm-skill/tree/main/skills/social-selling-routine -->

---
name: social-selling-routine
description: "Use this skill when a seller or founder wants a repeatable daily LinkedIn social selling routine that fits in 30-45 minutes: \"build my social selling routine\", \"what should I do on LinkedIn every day\", \"how to sell on LinkedIn consistently\". Sets a daily and weekly cadence for posting, commenting, connecting, messaging and following up, with targets, a tracking sheet and the weekly review that tells you what to change."
license: MIT
metadata:
  title: Social selling routine
  category: linkedin
  tags: "SDR, Founders, Sales, Sales Leaders"
  author: prosyo
  version: "1.0.0"
  keywords: "social selling routine, daily linkedin routine for sales, linkedin selling system, claude social selling skill, social selling index tips"
  inputs: "Target accounts, Time available, Current LinkedIn activity"
  outputs: "Daily routine, Weekly plan, Targets, Tracking sheet"
---

Use this when LinkedIn activity is sporadic: a burst of posting, then nothing for a month. It produces a routine short enough to keep and specific enough to measure.

## Inputs

- Target accounts and personas.
- Time available per day.
- Current activity: posts per week, connections, messages, replies.

## The play

### 1. The daily block (30-45 minutes)
| Minutes | Activity | Target |
| --- | --- | --- |
| 5 | Check notifications; reply to comments and messages | Every reply within the day |
| 10 | Comment on 5-8 posts from target buyers and the voices they follow | 5+ thoughtful comments |
| 10 | Send connection requests with notes to today's list | 10-20 requests |
| 10 | First messages to new connections; follow-ups due today | All due messages |
| 5 | Log meetings, replies and anything worth a post | Updated sheet |

### 2. The weekly layer
- 2 posts a week (one practical, one story or opinion).
- Refresh the target list: add 50-100 new people, remove those who declined or went cold.
- 30-minute review on Friday (below).

### 3. Track five numbers
Connection requests sent, acceptance rate, conversations started (replies), meetings booked, and posts published. Followers and impressions are vanity unless the right people are in them.

### 4. Weekly review
| If | Then |
| --- | --- |
| Acceptance under 25% | Tighten targeting or fix the profile and note |
| Accepted but few replies | First message is a pitch; make it a question about their world |
| Replies but no meetings | Bridge to the problem earlier; offer something concrete |
| Posts get likes from peers, not buyers | Write about buyer problems, not your industry gossip |

### 5. Protect the account
Stay well inside invitation and message limits, avoid browser extensions that automate actions in ways the platform prohibits, and keep pending invitations under a few hundred by withdrawing old ones.

## What good looks like

- Done four or five days a week for a quarter, not seven days for two weeks.
- The numbers move: acceptance, conversations and meetings, in that order.
- The common mistake is treating posting as the whole strategy; most meetings come from conversations, which come from connecting and commenting.

## Rules

- MUST keep activity inside safe platform limits.
- MUST review the numbers weekly and change one thing at a time.
- NEVER buy followers, engagement pods or fake engagement.

## Example prompts

- "Build me a 30-minute daily LinkedIn routine. I'm a founder selling to HR leaders."
- "Review my last month of LinkedIn numbers and tell me what to change."
- "Make a tracking sheet for my team's social selling."