--- name: event-follow-up description: "Use this skill when you need to turn a conference, trade show, webinar or roundtable into pipeline: \"follow up with event leads\", \"post-webinar email\", \"trade show follow-up sequence\", \"pre-event outreach to book meetings\". Plans pre-event outreach to book meetings, sorts leads after the event by conversation quality, and writes follow-ups that reference the actual conversation or session, with timing and channel for each lead group." license: MIT metadata: title: Event follow-up category: abm-expansion tags: "Marketing, Sales, SDR, Demand Gen" author: prosyo version: "1.0.0" keywords: "trade show follow up email, post webinar follow up, conference lead follow up, claude event follow up skill, pre event outreach" inputs: "Event and attendee or lead list, Conversation notes, What was presented" outputs: "Pre-event outreach, Lead groups, Follow-up messages by group, Timing plan" --- Use this around any event. Most event leads go cold because follow-up is slow and generic; a fast follow-up that references the real conversation stands out from every other booth. ## Inputs - The event, your presence (booth, talk, sponsor, attendee) and dates. - Lead list with notes: who you spoke with and about what; webinar registrants and attendees. - What you presented or demoed. ## The play ### 1. Before the event: book meetings Two to three weeks before, reach target accounts attending: a short email or LinkedIn message with a reason to meet (a specific session, a private demo, a small dinner). Meetings booked before the event beat badge scans after it. ### 2. Sort leads within 24 hours | Group | Who | Follow-up | | --- | --- | --- | | Hot | Real conversation about a live need; asked for a next step | Personal email same or next day, meeting proposal | | Warm | Good conversation, no clear need yet | Personal email within 2 days, useful resource | | Session | Attended your talk or webinar | Recording, slides, one insight, soft ask | | Cold | Badge scan, giveaway, no conversation | Light nurture, not sales outreach | | Registered, did not attend | Webinar no-shows | Recording plus a 3-bullet summary | ### 3. Reference the conversation The first line names what you talked about or what they heard: "Good to talk at the booth about your night-shift scheduling problem." Generic "Great to meet you at the event!" emails are indistinguishable from the fifty others in their inbox. ### 4. Time and channel Hot leads: email plus LinkedIn connection the same day. Warm: within 48 hours. Session and webinar: within 24 hours while it is fresh. Then a short sequence (3 touches over 2 weeks) for each group. ### 5. Measure Meetings booked per event, pipeline per event, cost per meeting. Badge counts are not results. ## Example (hot lead) > Subject: night-shift scheduling > > Hi Ana, good talking at the booth yesterday about covering night shifts across your three new sites. As promised, here is how Northwind handles cross-site cover; the part on swap approvals is on page 2. > > Would Thursday at 10 work for 20 minutes to look at your setup? ## What good looks like - Hot leads get a personal message within 24 hours. - Every message references something real from the event. - Badge-scan-only leads are not sent sales sequences as if they asked for them. - The common mistake is one mass "thanks for visiting our booth" email to every scan, a week later. ## Rules - MUST follow up hot leads within 24 hours. - MUST respect the consent people gave at the event (badge scans and webinar terms differ by event and region). - NEVER claim a conversation that did not happen. ## Example prompts - "We had 140 badge scans and 22 real conversations at the summit. Sort them and write the follow-ups." - "Write pre-event outreach to book meetings with our target accounts attending next month." - "Write a post-webinar sequence for attendees and no-shows."