<!-- Break-up email | install: npx skills add prosyo-ai/gtm-skill --skill breakup-email | source: https://github.com/prosyo-ai/gtm-skill/tree/main/skills/breakup-email -->

---
name: breakup-email
description: "Use this skill when you want to close the loop with a prospect who has not replied after several touches, or a deal that went silent: \"write a breakup email\", \"last email in the sequence\", \"close the loop politely\". Writes a short, gracious final email that gives an easy out, invites a one-word reply, leaves the door open for later and often gets more replies than any earlier step. Includes versions for cold sequences, stalled deals and lost champions."
license: MIT
metadata:
  title: Break-up email
  category: cold-email
  tags: "SDR, Sales, Founders"
  author: prosyo
  version: "1.0.0"
  keywords: "breakup email sales, last email in sequence, close the loop email, claude breakup email skill, final follow up email"
  inputs: "The thread so far, Stage (cold or deal), What you offered"
  outputs: "Break-up email, One-word reply option, Nurture next step"
---

Use this for the last touch. A good break-up email respects the reader's silence, removes pressure and makes a one-line answer easy, which is why it often pulls the highest reply rate of the sequence.

## Inputs

- The thread so far.
- Stage: cold sequence, stalled deal, or a relationship you want to keep.
- What you would send if they said yes later (a checklist, a story, a short demo).

## The play

### 1. Choose the version
| Version | Use when | Tone |
| --- | --- | --- |
| Cold close | No reply after 3-4 cold touches | Light, brief, easy out |
| Deal close | Engaged prospect went silent for 3+ weeks | Honest, direct, helpful |
| Door open | Good fit, wrong time | Warm, with a future trigger |

### 2. Keep the structure tight
1. Say this is the last note (without drama).
2. Offer one easy reply: a single word, or a multiple-choice.
3. Leave something useful or a reason to come back later.
4. Wish them well, sincerely.

25-50 words for cold; up to 80 for deals.

### 3. Set the next step
After the break-up, contacts move to a nurture: no sales email for 90 days unless they reply or a strong new signal fires.

## Examples

**Cold close**

> Hi Maya, I will stop here so I don't clutter your inbox. If faster month-end closes become a priority, reply "close" and I will send the checklist Contoso used. Good luck with quarter end.

**Deal close**

> Hi Tom, I have not heard back since the proposal, so I am going to assume this has moved down the list and close it on my side. If that is wrong, a one-line reply is all it takes to pick up where we left off. Either way, thank you for the time your team gave us.

**Door open**

> Hi Ana, sounds like timing is the issue rather than fit. I will check back in Q3 when you mentioned the budget cycle starts. In the meantime, here is the rollout plan other 10-location groups used, in case it is useful.

## What good looks like

- No guilt, no passive aggression, no "I guess you're not interested".
- A real one-word reply option.
- The common mistake is the sarcastic break-up ("Have you been eaten by a bear?"). It sometimes gets replies but costs goodwill with exactly the people you want to sell to later.

## Rules

- MUST make it clear this is the last email in the sequence.
- MUST stop all sequence emails afterwards unless they reply.
- NEVER use sarcasm, guilt or fake scarcity.
- NEVER claim you are "closing their file" in a way that sounds like a threat.

## Example prompts

- "Write the final email for our 4-step cold sequence to CFOs."
- "This deal went quiet for a month after the demo. Write a break-up email."
- "Write a door-open email for a prospect who said maybe next year."
