--- name: buyer-persona-builder description: "Use this skill when you need B2B buyer personas that sales and marketing will actually use: before writing outreach to a new title, when messaging feels generic, or when a deal stalls because the wrong person is engaged. Builds a persona per role in the buying committee with goals, pains in their own words, what they are measured on, objections, trusted sources and the message angle that works, plus a do-not-say list. Covers economic buyers, champions, users and blockers." license: MIT metadata: title: Buyer persona builder category: research tags: "Marketing, Sales, Founders, SDR" author: prosyo version: "1.0.0" keywords: "b2b buyer persona template, buyer persona generator, sales persona, claude persona skill, buying committee personas" inputs: "Target job titles, Call notes or interviews, Your product and ICP" outputs: "One persona card per role, Message angles, Do-not-say list" --- Use this before writing to a role you have not sold to before, or when outreach reads like it was written for nobody in particular. It produces one persona card per role that changes what a rep writes. ## Inputs - The job titles in the buying committee, or the deal type so you can propose them. - Raw evidence: call recordings or notes, won-deal emails, support tickets, reviews, job listings for the role. - The ICP and the product's core job. ## The play ### 1. Separate the roles A deal usually has four: the **economic buyer** who signs, the **champion** who feels the pain and pushes, **users** who live in the tool, and the **blocker** (security, finance, IT, legal) who can stop it. Build a card per role. One blended persona produces messages that fit no one. ### 2. Start from what they are measured on The fastest route to relevance is the number on their scorecard. A VP Sales is measured on bookings and forecast accuracy; a RevOps lead on data quality and tool cost; a founder on runway and growth rate. Pains connect to these numbers or they do not matter. ### 3. Use their words Mine the evidence for exact phrases. Job listings are the most underrated source: they spell out the problems the company is paying to fix and the tools in use. ### 4. Map objections and proof For each role, list the top three objections and the proof that answers each one: a customer story, a number, a demo moment, a security document. ### 5. Find the angle One sentence per role: the reason this person would take a meeting this quarter. ## Persona card format ``` Role: