---
title: "Glossary"
description: "Definitions of every Prosyo and outreach term, from ICP, ABM and enrollment to SMTP/IMAP, credits and intent, plus a variable cheat sheet."
url: https://prosyo.com/docs/help/glossary/
section: "Help"
updated: 2026-09-28
---

# Glossary

| Term | Meaning |
|---|---|
| **ABM** | Account-based marketing. Targeting specific companies and the people in them. |
| **Active campaign** | A campaign that's running. Drafts, paused and archived campaigns don't count. |
| **AI credit** | The unit that pays for AI work. Most AI actions cost 1 credit; enrichment, personalised lines and Intent research and unlocks cost more. See [AI credits](https://prosyo.com/docs/ai/credits.md). |
| **Audience** | The prospects enrolled in a campaign |
| **Automatic delivery** | How your plan's included Intent people reach you: best ideal-customer matches first, a share each day. |
| **Blueprint / one-click campaign** | A ready-made sequence that creates a draft campaign in one click |
| **Campaign activity** | Replies, email clicks, link visits and accepted invitations caused by your own outreach. Shown on the prospect and in the campaign, never counted as Intent |
| **Custom field** | Your own prospect field, usable as `{{custom.key}}` |
| **Do not contact** | A stage that stops every future send to that person |
| **Enrichment** | Filling prospect data and research from real sources |
| **Enrollment** | One prospect moving through one campaign |
| **Extra LinkedIn/email seat** | An add-on for one more LinkedIn or Gmail/Outlook sending account |
| **Extra SMTP/IMAP seat** | An add-on for one more custom mailbox |
| **Fit score** | How closely someone matches your ideal customer (0–100), with the reasons |
| **First-touch line** | A one-sentence personal opener, used as `{{personalized_message}}` |
| **High-intent ICP** | Someone you can reach who fits your ideal customer well and either asked for what you sell, reached out to you, or has a strong intent score |
| **ICP** | Ideal customer profile: the companies and roles you want to reach |
| **Inbox** | LinkedIn and email replies in one place |
| **Intent** | People who fit your ideal customer and show, on their own, that they need what you sell. Activity caused by your own outreach is campaign activity, not Intent |
| **Intent score** | How actively someone is looking right now (0–100). Recent, strong signals count most. |
| **Intent-led campaign** | A campaign that fills itself with people who show the buying signals you chose and fit your ideal customer. |
| **List** | A named group of prospects you enroll in campaigns |
| **Playbook** | A saved routine that researches the right people and adds them to a campaign, with your approval or on Autopilot |
| **Prospect** | A person you may contact |
| **SalesGPT** | Prosyo's assistant for workspace questions and message drafts (`Ctrl+K` / `⌘K`) |
| **Seat (Agency / Team)** | One teammate login + 1 LinkedIn + 1 Gmail/Outlook |
| **Sequence** | The ordered steps of a campaign |
| **Signal family** | What a buying signal says about someone: Asking, Evaluating you, Exploring the category, Moment of need or Coming back |
| **SMTP/IMAP** | Standard protocols to send (SMTP) and receive (IMAP) email from your own mail server |
| **Stage** | Where a prospect is in your pipeline: New, Contacted, Replied, Interested, Meeting, Customer |
| **Stop on reply** | Stops a prospect's remaining steps when they reply |
| **Tag** | A label you add to prospects for filtering |
| **Today** | The first Intent tab: people worth reaching now, Asking first, each with their words and a drafted first message |
| **Webhook** | A signed HTTPS POST that Prosyo sends when an event happens |
| **What you sell** | The offers, buyer words, moments, searches and message rules Intent uses to recognise buyers, drafted from your website |
| **Workspace / Team** | Your isolated Prosyo account: data, members and billing |
| **Working hours** | The time window when a campaign may send |

## Variable cheat sheet

```
{{first_name}}            {{last_name}}           {{full_name}}
{{title}}                 {{company_name}}        {{location}}
{{website}}               {{personalized_message}}
{{sender.first_name}}     {{calendar_link}}       {{custom.your_field}}
```

From Intent research (see [Variables and personalization](https://prosyo.com/docs/campaigns/variables-personalization.md#research--intent-variables)):

```
{{research.icebreaker}}         {{research.hook}}             {{research.invite_note}}
{{research.linkedin_message}}   {{research.email_subject}}    {{research.email_body}}
{{research.post_topic}}         {{research.company_note}}
```

From a public post they asked in (campaigns with **Mention their public post** on):

```
{{signal.quote}}   {{signal.need}}   {{signal.url}}
```

Add a fallback after `|`:

```
Hi {{first_name|there}}, how is {{company_name|your team}} handling outbound?
```