--- title: "Research & ICP Claude Skills (Free, Open Source) | Prosyo" description: "Free Research & ICP skills for Claude and AI agents. Define who you sell to and walk into every conversation knowing more than the competition: ideal customer profiles,…" url: "https://prosyo.com/de/gtm-skills/category/research/" image: "https://prosyo.com/wp-content/uploads/2026/10/cropped-Prosyo-Icon-Transparent-1.png" language: "de" --- [GTM Skills](https://prosyo.com/de/gtm-skills/)Research & ICP 6 free skills · open source # Claude skills for ICP and account research Define who you sell to and walk into every conversation knowing more than the competition: ideal customer profiles, personas, account and prospect briefs, competitor teardowns and market sizing. - 69 skills - 14 categories - Works in 40+ agents - Human approval built in Works in - Claude Code - Claude.ai - Codex - Cursor - Gemini CLI - Windsurf - GitHub Copilot - Cline Most useful first ## The research & icp skills teams install first See all 6 [Research & ICP**ICP builder**You need to define or sharpen an ideal customer profile (ICP) for B2B sales: starting outbound, the reply rate is low, the pipeline is full of bad-fit deals, or leadership…](https://prosyo.com/de/gtm-skills/icp-builder/) - One-page ICP - Disqualifiers - List-building filters - Confidence notes Open skill [Research & ICP**Account research brief**You need to research a target company before outreach, a first call or an account plan.Open skill](https://prosyo.com/de/gtm-skills/account-research-brief/)[Research & ICP**Buyer persona builder**You need B2B buyer personas that sales and marketing will actually use: before writing outreach to…Open skill](https://prosyo.com/de/gtm-skills/buyer-persona-builder/)[Research & ICP**Competitor teardown**You need to understand a competitor well enough to beat them: a deal is going head…Open skill](https://prosyo.com/de/gtm-skills/competitor-teardown/)[Research & ICP**Prospect research brief**You need to research a specific person before reaching out or meeting them.Open skill](https://prosyo.com/de/gtm-skills/prospect-research-brief/) Install ## Every skill, one line away Add the whole library to Claude Code as a plugin, pull a single skill into Codex or Cursor, or download a .zip for Claude.ai. Skills update as the library grows. - Claude Code - Claude.ai - Codex - Cursor - Gemini CLI - Windsurf - GitHub Copilot - Cline [Star on GitHub](https://github.com/prosyo-ai/gtm-skill) [Download all (.zip)](https://github.com/prosyo-ai/gtm-skill/archive/refs/heads/main.zip) `/plugin marketplace add prosyo-ai/gtm-skill` `/plugin install gtm-skills@prosyo` Installs every skill as one plugin and keeps them updated. Research & ICP ## All research & icp skills Category - [All skills69](https://prosyo.com/de/gtm-skills/#skills) - [Research & ICP6](https://prosyo.com/de/gtm-skills/category/research/) - [Prospecting6](https://prosyo.com/de/gtm-skills/category/prospecting/) - [Signals6](https://prosyo.com/de/gtm-skills/category/signals/) - [Cold Email7](https://prosyo.com/de/gtm-skills/category/cold-email/) - [LinkedIn6](https://prosyo.com/de/gtm-skills/category/linkedin/) - [Multichannel4](https://prosyo.com/de/gtm-skills/category/multichannel/) - [Deliverability4](https://prosyo.com/de/gtm-skills/category/deliverability/) - [Replies & Meetings5](https://prosyo.com/de/gtm-skills/category/replies-meetings/) - [Deals & Pipeline6](https://prosyo.com/de/gtm-skills/category/deals/) - [Positioning & Messaging4](https://prosyo.com/de/gtm-skills/category/positioning/) - [RevOps & Analytics4](https://prosyo.com/de/gtm-skills/category/revops/) - [Content, SEO & AEO4](https://prosyo.com/de/gtm-skills/category/content-seo/) - [ABM & Expansion4](https://prosyo.com/de/gtm-skills/category/abm-expansion/) - [Enablement & Leadership3](https://prosyo.com/de/gtm-skills/category/enablement/) Built for Start with the guardrails Install GTM global rules first. It keeps every other skill honest: you approve sends, nothing gets invented. [See the rules](https://prosyo.com/de/gtm-skills/gtm-global-rules/) Filter skills 6 skills Sort [Research & ICP](https://prosyo.com/de/gtm-skills/category/research/)Popular ### [ICP builder](https://prosyo.com/de/gtm-skills/icp-builder/) You need to define or sharpen an ideal customer profile (ICP) for B2B sales: starting outbound, the reply rate is low, the pipeline is full of… **You get** One-page ICP · Disqualifiers · List-building filters `--skill icp-builder`4 min read [Open ICP builder](https://prosyo.com/de/gtm-skills/icp-builder/) [Research & ICP](https://prosyo.com/de/gtm-skills/category/research/) ### [Account research brief](https://prosyo.com/de/gtm-skills/account-research-brief/) You need to research a target company before outreach, a first call or an account plan. **You get** One-page account brief · Trigger events with sources · Three outreach angles `--skill account-research-brief`4 min read [Open Account research brief](https://prosyo.com/de/gtm-skills/account-research-brief/) [Research & ICP](https://prosyo.com/de/gtm-skills/category/research/) ### [Buyer persona builder](https://prosyo.com/de/gtm-skills/buyer-persona-builder/) You need B2B buyer personas that sales and marketing will actually use: before writing outreach to a new title, when messaging feels generic, or when a… **You get** One persona card per role · Message angles · Do-not-say list `--skill buyer-persona-builder`3 min read [Open Buyer persona builder](https://prosyo.com/de/gtm-skills/buyer-persona-builder/) [Research & ICP](https://prosyo.com/de/gtm-skills/category/research/) ### [Competitor teardown](https://prosyo.com/de/gtm-skills/competitor-teardown/) You need to understand a competitor well enough to beat them: a deal is going head to head, a new competitor appeared, positioning needs a refresh,… **You get** Competitor teardown · Where to compete and avoid · Win themes `--skill competitor-teardown`3 min read [Open Competitor teardown](https://prosyo.com/de/gtm-skills/competitor-teardown/) [Research & ICP](https://prosyo.com/de/gtm-skills/category/research/) ### [Prospect research brief](https://prosyo.com/de/gtm-skills/prospect-research-brief/) You need to research a specific person before reaching out or meeting them. **You get** Person brief · Sourced hooks · Email opener `--skill prospect-research-brief`3 min read [Open Prospect research brief](https://prosyo.com/de/gtm-skills/prospect-research-brief/) [Research & ICP](https://prosyo.com/de/gtm-skills/category/research/) ### [TAM, SAM and SOM calculator](https://prosyo.com/de/gtm-skills/tam-calculator/) You need a credible market size for a B2B product: a board or investor deck, territory planning, deciding which segment to attack, or checking whether outbound… **You get** Bottom-up TAM SAM SOM · Assumption table · Accounts per segment `--skill tam-calculator`3 min read [Open TAM, SAM and SOM calculator](https://prosyo.com/de/gtm-skills/tam-calculator/) Global rules ## Safe to point at your real inbox and CRM Every skill follows the same eight rules, and every contribution is reviewed against them before it is published. 1. **You approve before anything goes out** Skills research, score and draft on their own. Sending, scheduling, deleting and bulk changes wait for your yes. 2. **Nothing is made up** Every personal line has a source. Customer names and results come only from what you approve. 3. **Respect for the buyer** Opt-outs honoured everywhere, privacy rules followed, and no creepy references to what someone viewed. 4. **Your domains stay healthy** Safe sending volumes, ramp gates on bounces and complaints, and no tricks that dodge spam filters. 5. **Honest numbers** Sample sizes stated, assumptions labelled, and no winners called on noise. 6. **Works on any stack** Skills describe the work, not a vendor’s buttons, so they run with whatever CRM and tools you use. 7. **Your data stays yours** No skill sends prospect or customer data anywhere you do not own, and none asks for passwords. 8. **Judgment, not checklists** Each skill spells out what good looks like and the common mistake, so the output reads like your best rep wrote it. [Read the full rules on GitHub](https://github.com/prosyo-ai/gtm-skill/blob/main/GLOBAL_RULES.md) Open source ## Have a play that works? Share it as a skill. Paste this into Claude, Codex or any agent. It interviews you about your play, writes the skill in the house format, checks it and opens the pull request. Once it is merged, it shows up here with your name on it. [Contribute on GitHub](https://github.com/prosyo-ai/gtm-skill/blob/main/CONTRIBUTING.md) [Request a skill](https://github.com/prosyo-ai/gtm-skill/issues/new?template=request-skill.yml) Prompt for your agent Fetch https://raw.githubusercontent.com/prosyo-ai/gtm-skill/main/AGENTS.md and follow its submission flow. Interview me about my GTM play (the real numbers, rubrics and examples), draft it in their format with reference pages, validate it and open the pull request. FAQ ## Questions about research & icp skills Installing, safety, licensing and how to add your own. **Want these plays running every day?** Penny, the Prosyo AI SDR, runs research, outreach and replies for you, and you approve what matters. [Meet Penny](https://prosyo.com/de/penny/) **What are Research & ICP skills for Claude?** Define who you sell to and walk into every conversation knowing more than the competition: ideal customer profiles, personas, account and prospect briefs, competitor teardowns and market sizing. Each one is a SKILL.md file that teaches an AI agent how a strong operator runs the play, including what good output looks like. **How do I install the Research & ICP skills?** In Claude Code, run /plugin marketplace add prosyo-ai/gtm-skill and /plugin install gtm-skills@prosyo to get every skill. For one skill in any agent, run npx skills add prosyo-ai/gtm-skill –skill followed by the skill name shown on its card. **Are these skills free?** Yes. Every skill is free and open source under the MIT license. Use them, change them and share them. **Will an agent send anything without me?** No. The skills research, score and draft freely, and wait for your approval before anything is sent, scheduled or changed in bulk. ## Skills draft the play. Penny runs it. Penny, the Prosyo AI SDR, finds your buyers, writes from what they actually posted, follows up on LinkedIn and email and lands every reply in one inbox with an answer ready. 7 days free, no card. [Start free — 7 days](https://app.prosyo.com/) [See pricing](https://prosyo.com/pricing/) - 7 days free - No card required - Cancel in two clicks