---
title: "First Lines From Prospect Websites With AI | Prosyo"
description: "An AI personalization agent reads each prospect’s website with Firecrawl or Tavily and writes a first line about something specific and current."
url: "https://prosyo.com/ai-agents/use-cases/website-research-first-lines/"
image: "https://prosyo.com/wp-content/uploads/2026/10/cropped-Prosyo-Icon-Transparent-1.png"
language: "en"
---

Writer Agent · New people on a list

# Read every prospect’s website before writing the first line

When people reach your campaign list, the Writer reads each company’s website with Firecrawl or Tavily and writes a first line about something real on it: a launch, a customer, a page that matters.

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- 7 days free
- No card required
- Nothing sends without your yes

Loved by founders, agencies and sales teams

How it runs

## One request. The agent does the rest.

Type it to Penny, or use it as the agent’s brief and let it run on its trigger.

**Agent Penny***Run with Writer Agent*

When people are added to “Agency prospects”, read each company’s homepage and services page with Firecrawl and write a first line that mentions something specific from it. No compliments.

1. Starts when people are added to the list
2. Reads each company’s website
3. Picks one specific, current detail
4. Writes one opening line per person
5. Saves it to {{personalized_message}}

Lines from websites

**Websites read**

40

**First lines written**

38

**Skipped, site unreachable**

2

**Saved to**

{{personalized_message}}

Illustrative run. Sending, paid actions and changes in other apps wait for your yes.

The guide

When you sell to small businesses and agencies, their website is the best research there is. It shows what they sell, who they serve, and what they are proud of right now. Reading forty websites before a campaign is a morning gone. The Writer does it in one run.

## What the agent does

It starts when people are added to the list you chose. For each person it reads their company’s website with Firecrawl or Tavily, picks one specific and current detail, such as a new service, a customer logo or a recent case study, and writes one opening line about it. The line is saved to `{{personalized_message}}`.

## Set it up

1. Connect Firecrawl or Tavily.
2. Start from the Writer template and tick the app.
3. Set it to run when people are added to your campaign list.
4. Add your rules: which pages to read and what to avoid, such as compliments.

## Write it well

- Mention the detail, then connect it to a problem you solve. One sentence each.
- Avoid “I love your website”. Be specific instead.
- Read ten lines before launch and add a rule for any that miss.

**Writer Agent***AI personalization agent*

**Starts**

When people are added to a list

**Apps**

[Firecrawl](https://prosyo.com/integration/firecrawl/) [Tavily](https://prosyo.com/integration/tavily/)

**Approval**

Sending, paid actions and other apps wait for your yes

**Great for**

Founders, Agencies, Consultants

**Available on**

Penny Agents, Penny SDR and Penny SDR All-in

[Start free — 7 days](https://app.prosyo.com/)

[Book a demo](https://prosyo.com/)

- [How the Writer Agent works](https://prosyo.com/ai-agents/personalization-agent/)
- [All agent use cases](https://prosyo.com/ai-agents/#use-cases)
- [Penny pricing](https://prosyo.com/pricing/#penny)

Apps in this use case

## Connected in a click, used on your terms

Sign in once. Every action is marked Reads or Changes data, and changes wait for your approval.

[**Firecrawl**Research/Web Read any web page or site as clean text, with your Firecrawl API key. Firecrawl + Prosyo](https://prosyo.com/integration/firecrawl/) [**Tavily**Research/Web Web search and page extraction built for AI research. Tavily + Prosyo](https://prosyo.com/integration/tavily/)

You stay in control

## Writer Agent asks before it acts

You choose how much it does alone. Reading and research always run straight away; anything that sends, spends or changes another app waits as a card you approve, unless you allowed it.

- **Review each step**It asks before every step, unless you allowed that action to run on its own.
- **Review changes**It reads and researches freely, then brings every change back to you.
- **Run routine work**Saving people, tagging and preparing drafts run on their own. Sending, paid actions and other apps still wait.

Keep going

## Use cases that pair well with this one

[New people on a listInvite the right people to your webinar or event, one by oneWhen people are added to your event list, the Writer writes a personal invitation line for each one from their role and company, ready for a short LinkedIn and email invite sequence.Writer Agent](https://prosyo.com/ai-agents/use-cases/webinar-event-invites/)[On demandTurn your Clay enrichment into a personal first line for each prospectYou already enrich in Clay. The Writer reads those tables and turns the signals into one opening line per person, saved straight into your Prosyo sequence.Writer Agent](https://prosyo.com/ai-agents/use-cases/clay-personal-first-lines/)[New people on a listFill and verify missing work emails with Hunter.io before you launchBefore an email campaign goes out, an agent looks up the people on your list who have no email in Hunter.io, keeps only verified addresses and asks before saving them.Custom agent](https://prosyo.com/ai-agents/use-cases/verify-work-emails-hunter/)

[Browse every use case](https://prosyo.com/ai-agents/#use-cases)

FAQ

## This use case, answered

Straight answers on what the agents do, what they cost and how you stay in control.

**Want to see it on your market?** Book a short demo. A real person runs the agents on your own ideal customer.

[Book a demo](https://prosyo.com/)

**Why the website and not LinkedIn?**

For small companies and agencies, the website says more about what they do and what they are proud of than any profile.

**Which tool should I use?**

Firecrawl reads pages as clean text with your API key; Tavily adds search and extraction. Either works.

**What if a site cannot be read?**

The agent skips it and tells you, and the person keeps a line from their profile instead.

**When does it run?**

As soon as people are added to the list you choose, whether they come from an import, a form, the Chrome extension or another agent. Nobody has to remember to run it.

**Which apps does it use, and do I need accounts?**

It uses Firecrawl, with your API key stored encrypted; Tavily, with one-click sign-in. Each app works with your own access, so the agent only sees what your account can see, and anything an app charges for is billed by that app.

**Can the agent act without my approval?**

Reading and research run straight away. Routine work such as saving people to a list or tagging can run alone if you allow it. Sending, paid actions and changes in other apps wait for your yes unless you explicitly allowed that action.

**What does a run cost?**

Each step uses AI credits like a Penny question, and you set the most steps and credits one run may use. A run pauses at either limit until you continue it. Paid actions such as enrichment, and charges from connected apps, are separate.

**Can I change what the agent does?**

Yes, in plain words. Edit the brief, attach a skill such as your own playbook, tick or untick apps and change what needs approval. The next run follows the new instructions, and finished work stays saved.

**Which agent runs it, and what pairs well with it?**

The Writer Agent, Prosyo’s ai personalization agent. Start from its template and use this request as the brief. It pairs well with the Reply Agent and the Qualifier Agent, which can pick up its results through your lists and inbox.

**How do I see what the agent did?**

Every run has a page that says what it did in plain words, with the credits each step used and anything waiting for you. Results show as formatted answers, tables or diagrams, and you get a notification when a run finishes or needs your approval.

**Which Prosyo plan do I need?**

Agents come with the Penny Agents, Penny SDR and Penny SDR All-in plans: 5, 10 or 20 agents. Every workspace starts with a 7-day free trial, no card required.

## Your next 10 meetings are already on LinkedIn.

7 days free, no card. Pay later and change your mind? Full refund within 7 days.

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[See pricing](https://prosyo.com/pricing/)

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- Cancel in two clicks